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Social Media Marketing Tools You Should Have in 2022

Social media marketing is essential.

A good social media presence takes time. A few mentions and evergreen content are not enough. There's no secret social media recipe. Social media marketing must be planned, implemented, and assessed with accuracy. You must keep current on trends, approaches, and technologies to reach strategic goals.

If you want to get your social media channels in shape for 2022, add these marketing tools to your toolkit.

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Social Media Marketing Tools

1. Buzzsumo

Buzzsumo is an excellent social media research tool. If you're interested in creating and promoting high-quality content, this tool can help you find the greatest influencers to do so.

2. Quuu

Use Quuu to locate and share relevant content. Using this application, you can effortlessly connect to the most prominent social media networks and select the categories that are most relevant to each one.

3. Canva

Take the time to create stunning images for all your material. Use Canva to bring your creative ideas to life in the form of photographs, videos, presentations, and more. In addition to facilitating creative teamwork, the platform has tools for sharing, printing, and scheduling.

Even if you have an excellent tool like Canva, it's not enough. You need to utilise it in tandem with the best practises for visual material on social media to get the greatest results.

4. Buffer

Don't merely plan and create content for your brand. With Buffer, you'll get access to useful social marketing data as well as excellent tools for interacting with your customers. With the use of helpful labels provided by this social media platform, you can quickly develop or maintain your brand's services.

5. Hootsuite

In terms of social media campaign management, Hootsuite is the best. You can plan, schedule, and do research for your social media channels right from your Hootsuite dashboard. Aside from that they provide training and certificates that can aid social media marketers in their careers.

6. Sprout Social

When it comes to social media marketing, you can't go wrong with Sprout Social. These technologies include social media involvement, scheduling, and analytics. In addition, they offer analysis tools that make it simple to see how various social media platforms are trending.

7. Bitly

For whom would you want to deal with long and frequently questionable links? Using Bitly, you can reduce the length of your links and make them appear more trustworthy. When it comes to social media marketing, Bitly may be easily integrated with any platform. The HTTPS encryption of Bitly's bespoke connections also guarantees the privacy of Bitly customers.

8. Facebook Audience Insights

It is possible to discover more about your target clients by using Facebook Audience Insights. It is possible to get information on your clients, like their demographics, geography, language, purchase activity and even their likes for your pages using Audience Insights.

9. Brandwatch Analytics

To create content that resonates with your clients, use an intelligence platform. When it comes to spotting consumer trends and potential dangers to your business, Brandwatch is unmatched.

10. Google Analytics

In addition to websites, Google Analytics may be used to monitor social media networks. With this powerful tool, you'll have access to comprehensive data on your platforms and users, and it can be integrated with other marketing tools to help you achieve your goals.

Don't know which tool to use? It's possible to deploy a range of premium social networking solutions. Make sure you complete your study so that you may select the ideal ones that fit your desires and talents.

But if you want to take Social Media Marketing off of your plate, give it to Melbourne's greatest digital marketing business!

Elephant in the Boardroom builds pixel-perfect UX/UI for eCommerce, social media, and mobile apps to increase ROI. As digital marketing experts, we can make your vision a reality.

Elephant in the Boardroom promises digital visibility. Digital marketing and website design are two services we offer to help businesses grow and succeed. Contact us at elephantintheboardroom.com.au!


We harness the power of technology to reimagine interactions between businesses and consumers. Pixel-perfect, cutting-edge websites, apps, software and campaigns that make an impact.

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