How to Generate Leads on Twitter
19 April 2021
Founded back in 2006, Twitter has demonstrated impressive staying power over the years. Twitter offers something truly unique, allowing users to weigh in on topics in short, bite-sized monologues. Many people use Twitter to follow news and current events, keeping up to date from the comfort of their own screen without having to do much digging. Today, the network has an advertising audience of 353 million. Its user base is predicted to grow by 2.4% this year, and it is currently the 6th-ranked mobile app based on based on the number of monthly active users. This makes it a lucrative resource for businesses, which can leverage its reach and scale to promote their brand, products and services.
If your business is new to the Twitter scene, it can take a little getting used to. Connecting with people in just 280 characters or less takes wit and creativity. But once you find your rhythm, Twitter can be a great place to cultivate valuable leads. Here are four ways to use the platform as a lead magnet.
- Include powerful calls to action in your tweets
If you want customers to take action, it’s up to you to compel them. Lead the way with engaging CTAs. CTAs can send your click-through rates soaring, and flood you with a deluge of promising leads. In order to persuade users to click, and indeed to provide you with information, you’ll need to make it worth their while - simply insisting they ‘click here’ is unlikely to seal the deal. Consider offering free trials, discounts, promotions or other incentives to catch their attention. Then use action words in conjunction with your incentive to create a CTA that scrollers won’t be able to resist, e.g. ‘Save 20% on your next purchase’, ‘Sign up for our free trial and be entered into a $1000 draw’.
- Link your tweet to the right landing page
Getting people to click is the hard part, so don’t waste any golden opportunities by sending them to the wrong place. Consider the action you want people to take, and make it fool-proof for them. If you are collecting leads, send them directly to a page that collects their personal details such as their names, email addresses, and any other information you require. For instance, if you’re a B2B company that specialises in recruitment, a landing page requesting job title, company type and top concerns will streamline the targeting process in the long run.
- Promote your tweets
It can be easy to get lost in the tweet-clutter. Many users follow hundreds, even thousands of accounts, some of whom post multiple times daily. So, how do you stand out? The answer is simple – but it’ll cost you.
Promoting your tweets shares the same principle as any form of online advertising. You pay to get your content in front of the right eyes. The most important step in the process is targeting. Consider your typical customer profile, or the kind of person who is likely to be interested in a particular offer. Your key demographics may include age, gender, location, job title, industry, interests, hobbies and online behaviour. Sometimes you can’t rely solely on organic reach, and promoted tweets give you that extra boost when you need it. And if you do it well, your return will far outweigh the cost.
- Tweet consistently
Tweets have a short lifespan of about 18 minutes. Unlike other social media platforms, this means that posting just once a day won’t cut it. If you want to make an impact on Twitter, you’ll need to keep your followers engaged with regular content. Of course, it’s not easy to come up with that many quality tweets. Take the pressure off yourself by mixing it up. Posting questions can be an effective strategy, and does all the hard work for you. People like to share their opinions on Twitter, so gear your questions towards your audience by asking about relevant topic about which people have a lot to say.
Twitter has the potential to be a lead generation machine. With a careful and clever approach, you can use Twitter to connect with prospective customers who have the potential to become loyal patrons of your business. Speak their language, offer incentives, use irresistible CTAs, promote your tweets here and there, and post on the reg. The rest will follow.
Are you new to social media? Let the experts get you acquainted. Elephant in the Boardroom is a trusted, results-driven digital marketing agency based in Melbourne. We work with clients near and far to build their online presents in a way that reflects their brand’s unique image. Our team of digital gurus can take your business to new heights with a bespoke website, killer content, flawless SEO and more. Talk to us today for a free digital health check at www.elephantintheboardroom.com.au.