Top 7 Social Media Scheduling Tools

15 March 2021

If you’re a business with a presence across multiple social media platforms, you understand that managing every account is a juggling act. Between creating content, posting at the right time and responding to comments, it’s a full time job. Thankfully, we have many social media scheduling tools at our disposal to make our lives easier. These resources help us to get organised, prioritise workload and work more efficiently. Good scheduling assistants are a one-stop-shop for all your social media needs. They allow us to manage multiple social profiles in one place, schedule posts in advance, run competitions, track analytics and so on. Think of it like putting your strategies on autopilot so you can ditch the time-consuming minutiae and focus on delivering quality.

So, what tools are on the market? You’ll be spoiled for choice, but it’s important to realise that each social media scheduling tool has its own unique features, benefits and limitations. Here’s the lowdown on our top seven picks.  

1. Buffer

Buffer is a reputable software application built to facilitate the management of multiple social media accounts across various platforms. It offers simple and user-friendly solutions for creating, scheduling and sharing content. Instead of traditionally logging into Facebook, Instagram, YouTube and other networks, Buffer skips these steps and does everything at once for your convenience. Buffer also has a browser extension so you can seamlessly integrate the software with Chrome, WordPress and other key platforms.

Features

  • Organised layout which easily updates all social media accounts
  • Automated feature that streamlines scheduling for posts
  • User interface offers eye-catching design with options to add social media platforms such as Facebook, LinkedIn and Twitter
  • Writes tweets and updates statuses
  • Offers browser extension designed for Chrome, Safari and Firefox
  • Analytics to track campaigns

Integration (60)

  • Twitter, Facebook, Instagram, LinkedIn, Google+,  Pinterest, Trello, WordPress, Evernote, Google Calendar, Loomly, HipChat, Klipfolio, Databox, Yammer, Wufoo             

Pros

  • Integrates nicely with platforms such as Start A Fire, Freedly and Crate
  • Nearly automatic but you get the option to optimise each post before submission
  • Easy to use

Cons

  • Unable to schedule posts that automatically repeat
  • No integration with Tweetbot
  • Does not include GIFs
  • Hashtag recommendation is unavailable

Pricing

Publishing

  • Pro plan: $15 per month 
  • Premium plan: $65 per month
  • Business plan: $99 per month

Analytics

  • Pro plan: $35 per month 
  • Premium plan: $50 per month

A 14-day free trial is also available.

2. Sprout Social

Sprout Social is an all-in-one cloud-hosted platform that spares marketers from jumping back and forth between networks. Its features allow you to simultaneously publish your Facebook status, Instagram post or Pinterest pin. Sprout Social is designed to streamline interactions between businesses and their customers and prospects, helping you to manage your time more effectively.

Features

  • Awesome tool for marketing team collaboration with user-level permissions giving specific access to marketing managers, writers and everyone in between
  • Calendar feature that provides a bird’s eye view of what has been published and promoted
  • Analyses hashtags of your top-performing posts
  • ViralPost feature that schedules content in advance, optimising your post for maximum engagement

Integration (15)

  • Twitter, Facebook, Instagram, LinkedIn, Google Analytics, Zendesk, Uberflip, Rippling, Rebrandly, Uservoice, Sniply, Bitium, Feedly and Beckon

Pros

  • Easy to navigate and very intuitive
  • Lots of innovative features
  • Optimal Send Times

Cons

  • Occasional errors with Instagram posting
  • Challenging content discovery
  • No auto-scheduler for Instagram

Pricing

  • Standard plan: $99 per month
  • Professional  plan: $149 per month
  • Advanced plan: $249 per month

3. GetSocial

GetSocial is a self-professed user acquisition and engagement solution, designed for marketers and publishers interested in measuring and increasing social traffic, automating social network posts and measuring the ROI of their campaigns.

Features

  • Unique blend of social widgets  for 30+ networks to increase your organic social traffic
  • Detailed analytics about sharing activity, including dark social tools to automate publishing
  • Has a revolutionary URL shortener that tracks 100% of social activity after the first click

Integration (2)

  • WordPress, Shopify

Pros

  • Easy to use and install
  • Best for analytics and dark metrics
  • Various sharing options and formats
  • Great customer service

Cons

  • Some tools can’t be used at the same time
  • Limited integration

Pricing

Calculated based on number of users using your app on a daily basis (DAU).

4. Sprinklr

Sprinklr calls itself the world's leading Customer Experience Management platform. Its thousands of business customers use this purpose-built platform to advertise, research and engage consumers across 23 social channels, 11 messaging channels, chat, SMS, and email. Sprinklr has an impressive client portfolio that includes industry giants from McDonald’s to Samsung.

Features

  • Real-time collaboration anywhere by getting your entire team on board
  • Integrates first-party data to see specific results of your campaign and adjust your strategies
  • Case Management Services allows easy problem-solving for customers
  • Intuitive Social Listening offers a complete view of your social media tribe so you can see what they’re thinking and talking about in real time

Integration (21)

  • Mailchimp, Google Analytics, Hubspot Marketing, Shopify, Stripe, Zendesk, LinkedIn, Microsoft Power BI, Salesforce Service Cloud, Marketo, Magento, Facebook, Twitter, Domo, Chargify, CommandCenterHD, Rebrandly, Bronto, Snapchat, Jive, Beckon

Pros

  • Provides easy collaboration
  • Integration with CRM and email
  • Access to nearly every social channel
  • 360-degree view of customers

Cons

  • Takes some time to fully understand the platform
  • Support can be slow to respond
  • Pricier than competitors

Pricing

Sprinklr offers customised pricing plans that are not publicly available.

5. Hootsuite

Hootsuite is a pioneering social media dashboard that first stepped on the scene in 2008, perhaps paving the way for today’s competition.  Hootsuite allows you to unite your social campaigns on one platform, schedule posts for the right time, track effectiveness, and promote your top-performing content.

Features

  • Geosearch to see what people are saying about various topics
  • Filter By Klout to stay in tune with influencers
  • List Function that categorises who you’re following on Twitter
  • Hootlet allows you to click one Chrome extension and share to any social network integrated with Hootsuite
  • Dashboard where you can drag and drop profiles from one search stream into another

Integration (97)

  • Facebook, Twitter, Instagram, LinkedIn, YouTube, WordPress, Trello, Google Drive, Slack, Dropbox, Zendesk, Mailchimp, Microsoft Teams, SurveyMonkey, Microsoft OneDrive, Eventbrite, Boz, Zapier, Freshdesk, Nimble, Gmail, Google Calendar

Pros

  • Plenty of social network integration
  • Value for money
  • Manages accounts in different tabs
  • Auto schedule posting
  • Offers a lot of different applications

Cons

  • Auto scheduling problems due to occasional bugs
  • Extra app fees
  • Can be challenging to navigate for those who are not computer literate

Pricing

  • Professional: $29 per month
  • Team: $129 per month
  • Business: starting at $599 per month
  • Enterprise: contact HootSuite for price enquiry

6. Loomly

Formerly known as ‘Calendy’, Loomly is another social media management software that creates and schedules your content across multiple channels. With a very simple user interface and advanced features, you can easily implement ideas on your social posts, preview social media posts, handle approval workflows, get live post optimisation tips and automate post scheduling and analytics.

Features

  • Helps to manage all social media calendars from a single Dashboard
  • Loomly’s Live Post Analysis guides content creation
  • Built-in Preview Mode displays how your posts will look when finished
  • Allows you to add each social media post for your client review
  • Fully integrated with Buffer
  • Analytics function helps determine how effective the posts are in real time

Integration (5)

  • Facebook, LinkedIn, Buffer, Twitter, Instagram

Pros

  • Has a section of popular hashtags
  • Very useful review system
  • Calendar planning allows drag and drop to change post date
  • Easy to use

Cons

  • Needs more options for analytics
  • Limited social network integration
  • Does not have automated Instagram posting

Pricing

  • Base (2 user + up to 10 social accounts): $25 per month
  • Standard (up to 6 users + up to 20 social accounts): $57 per month 
  • Advanced (up to 16 users + up to 40 social accounts): $119 per month
  • Premium (up to 26 users + up to 60 social accounts): $249 per month
  • Enterprise (27+ users + up to 61+ social accounts): Contact Loomly for a personalised plan.

7. Post Planner

Post planner is a low-cost social media management tool that promises to skyrocket your engagement. In fact, this results-driven platform claims to generate 510% more engagement. More than 10,000 businesses and individual social media marketers use Post Planner, including global brands like Nike and Microsoft.

Features

  • ‘Find’ tool locates shareable content such as statuses and articles to boost engagement and following
  • Gives you options to set up different posting schedules for weekdays and weekends
  • Allows you to review your posts before publishing

Integration (4)

  • Canva, Facebook, Twitter, Sniply

Pros

  • Very easy to use
  • Much cheaper than competitors
  • Great content discovery functionality
  • Does everything internally so no need to log on to Facebook or Twitter anymore

Cons

  • No detailed post analytics
  • No aggregate statistics
  • Only has Twitter and Facebook integrations

Pricing

Small Business

  • Starter: $3 per month
  • Love: $9 per month
  • Guru: $19 per month

Enterprise

  • Master: $49 per month
  • Agency: $99 per month
  • Venture: $199 per month
     

No matter your industry or size, social media management tools can help streamline your marketing activity so you can allocate your time in a way that maximises overall productivity. This is what running a business is all about these days – automating where appropriate and focusing your attention on the more complex, strategic tasks. The right scheduling tool will depend on your unique business needs and limitations. All of the applications mentioned above offer staggered pricing plans depending on your size, so you should be able to find an awesome solution that meets your budget somewhere on our list.

Do you need help building a killer social media strategy? Talk to Elephant. The creative team of experts at Elephant specialise in every aspect of digital marketing, from graphic design to content writing. We also create bespoke, intuitive websites that will make an impact online. Visit us today at www.elephantintheboardroom.com.au.