The world is struggling to keep up with the ongoing crisis. In these unprecedented times, many businesses are trying to strategise accordingly and map out their next move. Many have suffered tremendously due to the impact of COVID-19 and the global lockdown. In some cases, this has even meant shutting doors for good.

Are you on the lookout for the best ecommerce platform for your business? Tough decision, we know – especially with so many on today’s market. When you’re spoiled for choice, it can be hard to narrow it down.

Though there are many strong players in the ecommerce game, each offer something slightly different. It’s important to carefully consider their pros and cons before making your decision.

The global lockdown has transformed our way of life. For some industries, its impact has been catastrophic. Others are thriving. The virtual market, for example, has skyrocketed since COVID-19 swept the world. This is because people are using their phones and computers more than ever. As well as having lots of free time on their hands, people are frequenting news sites and social media platforms to check for updates about the pandemic.

Wait!! What is a site map again?

A site map is an outline of your website’s content created to help both user and search engines to navigate the website. Some site maps include: hierarchical types, organisation chart or an XML documents that provide instructions to search engine crawl bots. There are many different types of site maps out there but the key is finding your perfect match for site mapping success!

Google Ads (previously known as Google AdWords) is a paid advertising service provided by Google that maximises the likelihood of your website being found by potential customers. Google Ads has the potential to give your business an estimated 700% ROI if utilised properly.

Title tags are HTML elements used to specify the title of a webpage. It is the clickable headline for a given result and immediately informs viewers what they can expect from a page in the shortest and most concise way possible.

Your title tags play an important role in your SEO because they typically show up in the search engine results page. Therefore it is vital that you have a succinct, relevant and engaging title to convince your users click-through to your post, boosting your user engagement.

Social listening is a useful technique to help brands evaluate their online reputation, keep track of their competitors, and stay on top of industry trends. It can offer a treasure trove of insights to improve your overall digital marketing strategy. The actionable information can help you differentiate your brand, generate leads and eventually make a sale.

What Should You Listen For?

Your Brand

An effective digital marketing strategy is essential to reach your business goals. When you have a solid plan, you can clearly define your starting point and determine what you want to achieve. Your digital marketing strategy need not be complicated. Here are a few basic pointers to get you started.

Set Your Objectives

Advantages of Outsourcing Your Digital Marketing Campaigns

As an entrepreneur, you often have to wear many hats to stay on top of your business. But because your time is a limited commodity, you may be spreading yourself thin, neglecting core parts of your operations. If digital marketing is not your expertise, learning branding concepts and strategies can take up a lot of your time. If funds are tight, hiring a fulltime marketing staff may affect your cashflow and your ability to quickly ramp up your business.

Effective Communication is a skill you can learn and empower yourself with.

Ever felt tongue tied? Tried to explain something and when the words came out - it didn’t seem to make much sense?You are not alone.

Don’t Stress!! Effective Communication is a skill you can learn and empower yourself with.

The ability to effectively communicate and get your ideas across to people will determine your success, in both your personal and professional life.