21 June 2019
A site map is an outline of your website’s content created to help both user and search engines to navigate the website. Some site maps include: hierarchical types, organisation chart or an XML documents that provide instructions to search engine crawl bots. There are many different types of site maps out there but the key is finding your perfect match for site mapping success!
21 June 2019
Google Ads (previously known as Google AdWords) is a paid advertising service provided by Google that maximises the likelihood of your website being found by potential customers. Google Ads has the potential to give your business an estimated 700% ROI if utilised properly.
21 June 2019
Title tags are HTML elements used to specify the title of a webpage. It is the clickable headline for a given result and immediately informs viewers what they can expect from a page in the shortest and most concise way possible.
Your title tags play an important role in your SEO because they typically show up in the search engine results page. Therefore it is vital that you have a succinct, relevant and engaging title to convince your users click-through to your post, boosting your user engagement.
5 March 2019
Social listening is a useful technique to help brands evaluate their online reputation, keep track of their competitors, and stay on top of industry trends. It can offer a treasure trove of insights to improve your overall digital marketing strategy. The actionable information can help you differentiate your brand, generate leads and eventually make a sale.
What Should You Listen For?
Your Brand
5 March 2019
An effective digital marketing strategy is essential to reach your business goals. When you have a solid plan, you can clearly define your starting point and determine what you want to achieve. Your digital marketing strategy need not be complicated. Here are a few basic pointers to get you started.
Set Your Objectives
5 March 2019
As an entrepreneur, you often have to wear many hats to stay on top of your business. But because your time is a limited commodity, you may be spreading yourself thin, neglecting core parts of your operations. If digital marketing is not your expertise, learning branding concepts and strategies can take up a lot of your time. If funds are tight, hiring a fulltime marketing staff may affect your cashflow and your ability to quickly ramp up your business.
5 March 2019
Ever felt tongue tied? Tried to explain something and when the words came out - it didn’t seem to make much sense?You are not alone.
Don’t Stress!! Effective Communication is a skill you can learn and empower yourself with.
The ability to effectively communicate and get your ideas across to people will determine your success, in both your personal and professional life.