Versatile and incredibly profitable, social media ads have paved way for endless possibilities in reaching out to audience from different social media platforms. However, we all know change is the only thing permanent in this world. This means strategies that worked for your social media advertising this year may soon become irrelevant next year.

Did you know that LinkedIn is now the most-used social media platform amongst Fortune 500 companies? If this is not enough evidence it's “the place to be” to build your business, we don't what is.

If you’re an entrepreneur, a start up, a home based business owner, a freelancer, telecommuter, or even an established business looking to grow - you need to be on this social media, business building powerhouse!

Here are 5 reasons why your business needs to be active on LinkedIn:

Loads of businesses are now capitalizing on Instagram Stories as a digital marketing platform.

So what is this "Instagram Stories"? And how can you make sure you don't miss out on this marketing opportunity?

Social media is indisputably one of the most powerful lead generation tools available on and offline. If you want to supercharge your social media strategy in 2019 and make friends on social, promote your brand, gain reach and generate leads… find out how below.

Facebook marketing is a priority nowadays. In fact, for many companies, having a Facebook presence is more important than having a web presence. With 2.38 billion monthly active users for the first quarter of 2019 alone, Facebook is without a doubt the biggest social media platform today. But while Facebook is widely used for business, Facebook pixel is one of the least known marketing tools in social media marketing.

Social media can be a cost-effective way to reach your target audience, but as a small business owner, it can be daunting and time consuming. It takes consistent effort to build awareness and gain the trust of your audience.

Don’t be pressured to join the newest and shiniest platforms. Understand where your prospects are likely to get product information and focus your marketing campaigns there.

Here are a few tips and tricks to stay on top of your social media marketing efforts.