Business as usual seems a distant memory these days. Under the current lockdown restrictions, we are operating in an uncharted territory and everyone is doing their best to figure things out as they go.

Have you checked your business’ lifeboat count lately? What’s your plan B? In these turbulent times, companies must develop an emergency strategy to keep themselves afloat.

The global lockdown has transformed our way of life. For some industries, its impact has been catastrophic. Others are thriving. The virtual market, for example, has skyrocketed since COVID-19 swept the world. This is because people are using their phones and computers more than ever. As well as having lots of free time on their hands, people are frequenting news sites and social media platforms to check for updates about the pandemic.

Versatile and incredibly profitable, social media ads have paved way for endless possibilities in reaching out to audience from different social media platforms. However, we all know change is the only thing permanent in this world. This means strategies that worked for your social media advertising this year may soon become irrelevant next year.

Chatbot functionality has changed the game of communication and how businesses can connect and engage with their audiences. The word chatbot is now, more than ever, more than just a buzz word. Chatbots are powerful examples of how artificial intelligence (AI) is indeed a game changer and the next big thing in digital marketing.

Founded in 2002, LinkedIn is a social media veteran which has stood the test of time.

Loads of businesses are now capitalizing on Instagram Stories as a digital marketing platform.

So what is this "Instagram Stories"? And how can you make sure you don't miss out on this marketing opportunity?

Social media is indisputably one of the most powerful lead generation tools available on and offline. If you want to supercharge your social media strategy in 2019 and make friends on social, promote your brand, gain reach and generate leads… find out how below.

Facebook marketing is a priority nowadays. In fact, for many companies, having a Facebook presence is more important than having a web presence. With 2.38 billion monthly active users for the first quarter of 2019 alone, Facebook is without a doubt the biggest social media platform today. But while Facebook is widely used for business, Facebook pixel is one of the least known marketing tools in social media marketing.

Social media can be a cost-effective way to reach your target audience, but as a small business owner, it can be daunting and time consuming. It takes consistent effort to build awareness and gain the trust of your audience.

Don’t be pressured to join the newest and shiniest platforms. Understand where your prospects are likely to get product information and focus your marketing campaigns there.

Here are a few tips and tricks to stay on top of your social media marketing efforts.