Professional summary

Candace is Co-Founder and Head of Marketing at Elephant in the Boardroom, where she leads brand, growth, and digital strategy across multi-channel platforms. With over 10 years of experience in digital marketing, web development, and performance strategy, she brings expertise in customer acquisition, conversion optimisation, and data-driven storytelling. She contributes insights on modern marketing, AI-led growth, and digital transformation, drawing on experience working with enterprise-scale organisations and cross-functional global teams.