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Understanding Generational Marketing

Once upon a time, in a world where the internet was non-existent, there were but two generations – young and old. But since technology weaved its way into our cultural fabric, society has been split i...

Posted on January 18, 2021

Image Alt Text: What is it and Why Do You Need It?

Even if you regularly produce fresh, rich and relevant content with the right keywords you could still be lagging behind in the search results. When it comes to ranking highly, there’s no simple equat...

Posted on January 11, 2021

What's Expected of a Website in 2021

It’s been a rollercoaster of a year for most businesses. In fact, for some it’s been make or break. But if this pandemic has taught us one thing, it’s the importance of having a digital offering to fa...

Posted on January 04, 2021

Digital Marketing 2021: Beyond the Trends

The digital marketing landscape is dynamic and ever evolving. It is largely dominated by online trends, whose respective staying powers tend to vary. Even digital marketing today and this day last yea...

Posted on December 28, 2020

Google 2020 Updates: What’s New?

Google is one of the most innovative technological forces in the world, built to make our lives easier with every click. It is constantly adding new integrations, features and add-ons, fast becoming a...

Posted on December 21, 2020

How to Make Your CTAs Convert Like Crazy

In its simplest terms, a call to action (CTA) is a click button for your audience, inviting and persuading them to take a desired action, e.g. “read more”, “buy now”, “sign up” etc. For something so s...

Posted on December 14, 2020

How Many Pages Are on My Website?

Ever wondered how many pages there are on your website? This may not seem overly significant, but knowing this key number can in fact be useful. Non-bounce visitors tend to click on different pages wi...

Posted on December 07, 2020

How to Handle Negative Comments Like a Pro

No business likes getting negative comments on its social media. Not only is it bad PR, but it simply doesn’t feel good. The anonymous nature of the online world changes people’s behaviour. Because th...

Posted on November 23, 2020

Five Reasons Why Your PPC Ads Don’t Convert

PPC ads, or pay-per-click, can be an effective way for companies to drive traffic to their website, which could potentially lead to precious conversions. Of course, this is not always the case. Severa...

Posted on November 16, 2020

What You Need to Know About Title Tags

What is a Title Tag? Title tags are HTML elements used to specify the title of a webpage. They are the clickable headlines that show up in the search results, telling the user clearly and succinctly ...

Posted on November 09, 2020