Ever had an ad pop up on Instagram for a product you’d recently browsed? Odds are, we all have. No, Instagram cannot read your mind. You’ve simply been retargeted. Retargeting involves customising a...
Posted on July 06, 2020
Online reviews are credible sources of information that can heavily influence consumer behaviours. In fact, according to a recent study by Podium, online reviews impact purchasing decisions for 93% of...
Posted on June 15, 2020
Healthy competition between businesses is a good thing – especially if you’re in the lead. It keeps companies on their toes, innovating and re-strategising to stay ahead of the pack. One way that busi...
Posted on June 08, 2020
The world is struggling to keep up with the ongoing crisis. In these unprecedented times, many businesses are trying to strategise accordingly and map out their next move. Many have suffered tremendou...
Posted on May 31, 2020
Are you on the lookout for the best ecommerce platform for your business? Tough decision, we know – especially with so many on today’s market. When you’re spoiled for choice, it can be hard to narrow ...
Posted on May 25, 2020
Business as usual seems a distant memory these days. Under the current lockdown restrictions, we are operating in an uncharted territory and everyone is doing their best to figure things out as they g...
Posted on May 18, 2020
The global lockdown has transformed our way of life. For some industries, its impact has been catastrophic. Others are thriving. The virtual market, for example, has skyrocketed since COVID-19 swept t...
Posted on May 11, 2020
Almost all businesses have now mandated that their employees work from home (WFH) to support the ongoing effort to slow down the momentum of the coronavirus outbreak. For those who find themselves wor...
Posted on April 01, 2020
No one can argue that digital marketing channels are the new forefront of modern advertising. It opens new opportunities that traditional advertising cannot reach. It is the medium for B2B marketer...
Posted on March 30, 2020
Using a specific keyword is one thing, how many times you should use it is another. Blogging and keywords come hand in hand to make your blog post pop! Keywords are great for SEO! Keywords remain in...
Posted on March 23, 2020