Even with all of the technological advancement in digital marketing, the Google algorithm remains a mystery to many. It’s a secret formula that companies all over the world strive to understand. Googl...
Posted on July 27, 2020
Two years ago, Gartner predicted that by 2020 people would have had more conversations with chatbots than their spouses. While we haven’t yet confirmed this to be the case, there’s no denying the upsu...
Posted on July 20, 2020
Email marketing is an old-school strategy that paved the way for more recent digital marketing developments. Though it’s been around for a long time, it’s far from dead. Despite countless innovations ...
Posted on July 13, 2020
Ever had an ad pop up on Instagram for a product you’d recently browsed? Odds are, we all have. No, Instagram cannot read your mind. You’ve simply been retargeted. Retargeting involves customising a...
Posted on July 06, 2020
Online reviews are credible sources of information that can heavily influence consumer behaviours. In fact, according to a recent study by Podium, online reviews impact purchasing decisions for 93% of...
Posted on June 15, 2020
Healthy competition between businesses is a good thing – especially if you’re in the lead. It keeps companies on their toes, innovating and re-strategising to stay ahead of the pack. One way that busi...
Posted on June 08, 2020
The world is struggling to keep up with the ongoing crisis. In these unprecedented times, many businesses are trying to strategise accordingly and map out their next move. Many have suffered tremendou...
Posted on May 31, 2020
Are you on the lookout for the best ecommerce platform for your business? Tough decision, we know – especially with so many on today’s market. When you’re spoiled for choice, it can be hard to narrow ...
Posted on May 25, 2020
Business as usual seems a distant memory these days. Under the current lockdown restrictions, we are operating in an uncharted territory and everyone is doing their best to figure things out as they g...
Posted on May 18, 2020
The global lockdown has transformed our way of life. For some industries, its impact has been catastrophic. Others are thriving. The virtual market, for example, has skyrocketed since COVID-19 swept t...
Posted on May 11, 2020