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Five Reasons Why Your PPC Ads Don’t Convert

PPC ads, or pay-per-click, can be an effective way for companies to drive traffic to their website, which could potentially lead to precious conversions. Of course, this is not always the case. Severa...

Posted on November 16, 2020

The Essential Guide For Perfect Title Tags

What is a Title Tag? Title tags are HTML elements used to specify the title of a webpage. They are the clickable headlines that show up in the search results, telling the user clearly and succinctly ...

Posted on November 09, 2020

The Pros and Cons of Controversial Marketing

To stay afloat in the multi-faceted world of digital marketing, your content needs to make an impact. With more and more businesses investing in their digital strategy, this is becoming a challenge. B...

Posted on November 02, 2020

Augmented Analytics: How Does it Work?

Big Data first entered the scene way back in 2005. The term was coined by Roger Mougalas, and captured the imagination of industries across the globe. After fifteen years, the world is now looking tow...

Posted on October 26, 2020

How to Make a WordPress Website for Your Business

Does your business need a stunning website? Do you want it as soon as possible with minimum effort? Look no further than WordPress. WordPress is a content management system (CMS) that allows you to cr...

Posted on October 19, 2020

How to Use Instagram Reels in your Marketing Strategy

The much anticipated Instagram reel feature has finally rolled out, giving online users another platform to experiment with short-form video content. The integration of reels was of course prompted by...

Posted on October 12, 2020

Why You Should Keep Bad Reviews

No business likes getting bad reviews. When somebody complains about the service you provide, it can feel like a real kick in the gut. Of course, consistently getting negative reviews about repetitive...

Posted on October 05, 2020

Pinterest for Business 101

Social media is an integral aspect of digital marketing. For years, businesses have been taking advantage of its reach, scale and influence in order to push their marketing agendas. Facebook, Instagra...

Posted on September 28, 2020

Prepping for the Storm: Your 2020 Holiday Campaign Guide

We could all use something to look forward to right about now. Luckily, the holiday season is just around the corner. We’ve been dealt a rough hand so far this year, but there’s no stopping the festiv...

Posted on September 21, 2020

Five Reasons Why People Visit Your Website

Your website is your digital storefront and the nucleus where all of the most important activity takes place. If yours is attracting large volumes of traffic, that reflects well on your brand. But hav...

Posted on September 14, 2020