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Google 2020 Updates: What’s New?

Google is one of the most innovative technological forces in the world, built to make our lives easier with every click. It is constantly adding new integrations, features and add-ons, fast becoming a...

Posted on December 21, 2020

How to Make Your CTAs Convert Like Crazy

In its simplest terms, a call to action (CTA) is a click button for your audience, inviting and persuading them to take a desired action, e.g. “read more”, “buy now”, “sign up” etc. For something so s...

Posted on December 14, 2020

How Many Pages Are on My Website?

Ever wondered how many pages there are on your website? This may not seem overly significant, but knowing this key number can in fact be useful. Non-bounce visitors tend to click on different pages wi...

Posted on December 07, 2020

How to Handle Negative Comments Like a Pro

No business likes getting negative comments on its social media. Not only is it bad PR, but it simply doesn’t feel good. The anonymous nature of the online world changes people’s behaviour. Because th...

Posted on November 23, 2020

Five Reasons Why Your PPC Ads Don’t Convert

PPC ads, or pay-per-click, can be an effective way for companies to drive traffic to their website, which could potentially lead to precious conversions. Of course, this is not always the case. Severa...

Posted on November 16, 2020

The Essential Guide For Perfect Title Tags

What is a Title Tag? Title tags are HTML elements used to specify the title of a webpage. They are the clickable headlines that show up in the search results, telling the user clearly and succinctly ...

Posted on November 09, 2020

The Pros and Cons of Controversial Marketing

To stay afloat in the multi-faceted world of digital marketing, your content needs to make an impact. With more and more businesses investing in their digital strategy, this is becoming a challenge. B...

Posted on November 02, 2020

Augmented Analytics: How Does it Work?

Big Data first entered the scene way back in 2005. The term was coined by Roger Mougalas, and captured the imagination of industries across the globe. After fifteen years, the world is now looking tow...

Posted on October 26, 2020

How to Make a WordPress Website for Your Business

Does your business need a stunning website? Do you want it as soon as possible with minimum effort? Look no further than WordPress. WordPress is a content management system (CMS) that allows you to cr...

Posted on October 19, 2020

How to Use Instagram Reels in your Marketing Strategy

The much anticipated Instagram reel feature has finally rolled out, giving online users another platform to experiment with short-form video content. The integration of reels was of course prompted by...

Posted on October 12, 2020