When you think search engine, chances are Google will spring to mind. No surprises there –more than 3.5 billion Google searches are conducted each day. You’ve probably already used Google at least onc...
Posted on March 01, 2021
Customer service is an integral aspect of doing business online. You must have a solid system in place to handle incoming customer queries promptly and effectively. Sure, you could have a dedicated ph...
Posted on February 22, 2021
No matter how you spin it, last was a tough year for all. Every one of us has felt the impact of the global pandemic in our own way, and many of our lives will never be the same as a result. Last year...
Posted on February 15, 2021
A new year is upon us, which means a fresh start for marketers. It is around this time that most marketing teams will be thinking about the twelve months ahead and how they can plan strategically to m...
Posted on February 08, 2021
To capture and maintain the attention of modern audiences these days, words alone simply don’t cut it. We need to get really creative if we want to delight and inspire prospective customers with our c...
Posted on February 01, 2021
Last year’s Instagram algorithm update left many users with a bitter taste in their mouths. Many felt as though their reach, impressions and engagement had taken a big hit. True enough, it was reveale...
Posted on January 25, 2021
Once upon a time, in a world where the internet was non-existent, there were but two generations – young and old. But since technology weaved its way into our cultural fabric, society has been split i...
Posted on January 18, 2021
Even if you regularly produce fresh, rich and relevant content with the right keywords you could still be lagging behind in the search results. When it comes to ranking highly, there’s no simple equat...
Posted on January 11, 2021
It’s been a rollercoaster of a year for most businesses. In fact, for some it’s been make or break. But if this pandemic has taught us one thing, it’s the importance of having a digital offering to fa...
Posted on January 04, 2021
The digital marketing landscape is dynamic and ever evolving. It is largely dominated by online trends, whose respective staying powers tend to vary. Even digital marketing today and this day last yea...
Posted on December 28, 2020