About the project
- UI/UX Design
- Web Development
- Social Media Marketing


18- 36%
Conversion growth in three months. Across SEM channels / campaigns.
Competition
An intelligent brand campaign asking business to share how they are working differently to win a holiday.


By leveraging a competition across mutliple channels we drove conversion increases of 18% to 36% across different segments. On Social we used data to create high-intent lookalike audiences which we targeted with our upper funnel campaigns. On Google we utilised a combination of video, search, and display network campaigns.
We also leveraged carefully selected Podcast placements to take advantage of the power of audio advertising. Heat maps on the competition page suggested we needed to change the landing page to increase conversions. Changes to the user journey drove significant conversion.
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We’ve partnered with forward-thinking businesses across Australia to craft digital solutions that deliver. Here’s how they’ve described the Elephant experience.
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