Social Media Marketing
We understand that all these marketing jargon can be confusing. We will guide you through the process of choosing the right tools to promote your brand. Search Engine Optimization (SEO) is critical so that your company will appear on the first page of search engine sites such as Google when prospects look for keywords related to your business. It is also vital for driving traffic to your website. Search Engine Marketing (SEM) is paying your way to the top spot so that you can outrank organic results and build your client base faster. Social Marketing/Advertising, on the other hand, employs techniques that will promote your product to users of social media platforms, the biggest of which are Facebook, Twitter, Instagram and LinkedIn. This entails boosting user engagement and expanding your organic reach as well as creating targeted ads within these channels. Do you need to implement all these tools? It really depends on your objectives, the nature of the business and your working budget. We are here to help you figure out the optimal combination.
Social media marketing has many benefits including:
Social Media Marketing involves marketing your business through different social media platforms such as Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok, etc. It is a powerful opportunity to put your business in front of your customers both organically and by using targeted ads.
Elephant in the Boardroom will guide you through the process of choosing the right social media platform for your business. We adapt an agile strategy allowing us to respond proactively to changes and pivot according to your needs, business goals and the current demands of social media.
Our social media expertise focuses on the core values of creativity, innovation, and fun. We bring your ideas into reality, we think outside the box, we challenge the conventional norms, and we encourage a fun-loving environment all the while implementing cutting-edge social media marketing campaigns that will bolster your business to success and achieve optimal results.
To track and ensure high performance of your social media marketing campaigns, we utilise advanced tracking tools and optimisation software to gather valuable insights including competitor analysis and weekly and monthly reports.
Every social media platform works differently depending on the nature of your business and your target audience. To determine the right platform for your business, there are 3 basic considerations we need to keep in mind:
Who are your products and services intended for?
How old are they?
Are they male, female, or both?
What is their supposed income level?
What are their interests?
What is your purpose in using social media? Is it for brand recognition or for conversions?
Which social media platforms do your target audience use most often?
How active are they in those platforms?
These considerations will help you decide on the best social media platform that will give your business optimal reach. We will help you strategise and build your online presence whether it's on Facebook, Instagram, Twitter, LinkedIn or any other platforms.
The amount of money you have to spend to get results depends on the platform and your campaign objectives. Some platforms are more expensive due to its refined targeting options, like LinkedIn. On the normal, advertising costs are based on cost-per-click or cost-per-view. It's best to tie up your overall digital marketing goals in determining how much you're willing to spend for your social media marketing. To set a realistic amount, decide on who you want to reach and how you want to reach these people.
In social media marketing, targeting refers to choosing the people who are shown your ads based on targeting options and behavioural. Targeting works differently for each platform. On Facebook, you can target people based on their gender, interests, educational status, relationship status, age, location, language, and occupation plus more other factors. For Twitter and LinkedIn, targeting provides a relatively different options from Facebook. Targeting on these platforms are heavily based on keywords, user handles, hashtags and real-time conversations. The key to reaching the right people is to target your ads to real people and of course, working with social media experts who knows how to connect you to the right people.
A social media agency manages the social media marketing aspects of your business and takes over the following tasks:
When looking for a social media agency to handle your social media marketing, consider the following to make sure you get a return of your investment:
The best social media for marketing depends on your target audience and the platform where they are most active. It could be Facebook, Instagram, or LinkedIn and in order to determine that, it's important to identify your target audience first.
Then find and meet them where they are.
Ninety seven percent of marketers use social media marketing; that's how effective and versatile it is. Possibilities are endless with social media marketing; you get to tell your story, you can advertise your business organically or through paid ads, you can gain access to tools to help you understand the market and your competitors, you can build and maintain a relationship with your followers, and you can increase your ROI and brand recognition. With the right social media strategy, social media can bolster your business to new heights and reach a large number of people.
The duration of a social media campaign for every client is dependent on their goals and objectives for their business. Ideally, a social media campaign needs at least 60-90 days to build momentum and start showing results. But according to research, it takes 45 days for a consumer to retain and recall information. While social media campaigns may last for months, the message should be changed often every 45-60 days to avoid your message becoming a white noise.
It depends on the nature of your business. You could spend hours and hours on social media and not get the results you want or you could focus on your efforts and spend more time on the quality of content your audience is more likely to engage with. It's all about setting a quality social media time with proper planning and strategising. With Elephant in the Boardroom as your social media agency, we will focus on growing your business on social media by dedicating not just quality time but also strategic innovations and quality content to give you your desired results.
Elephant in the Boardroom can help you market your small business on social media and make it stand out. First, we need to define your marketing goals. Whether you'd like to start with brand awareness, or generate leads, you need to decide on your goals to craft a tailored social media marketing plan for you. Based on your goals, we will then strategise on your content. This is where we would plan and create the content to be put out on your social media pages and build a relationship around among your followers. Our team will work on your social media engagement, making sure all opportunities for growth are strategically met with actions. We will also create effective advertising campaigns as needed, monitor and track progress, and provide transparent reports and recommendations.
As of 2021, the top 10 social media sites based on monthly average users are as follow:
A creative agency is more focused on the creative side of marketing including brand design, content creation, and anything that must omit creating a brand image. A media agency is also known as an advertising agency that employs advertising and marketing strategies to help businesses achieve their goals and KPIs.
A full-service media agency is an agency that provides a full range marketing and advertising needs of a business. This includes digital marketing, social media marketing, content marketing, and advertising. Elephant in the Boardroom is a full-service media agency; a one-stop shop for all your marketing and digital needs.
Social media marketing can do wonders for your business - from increasing your brand awareness to reaching new audience to converting them into sales. To achieve this, it's best for you to hire a professional social media agency. Here are more reasons why:
If you're looking for a social media agency in Melbourne, you're in the right page. Check out some of our social media clients here.