Social Media Marketing Agency
The four Ps of marketing are the key factors that are involved in the marketing of a good or service. They are the product, price, place, and promotion. When we refer to promotion – we’re talking about advertising that reaches your unique businesses target market. You need to reach your audience in the right place, at the right time. With over 20 million Australians now with social media accounts – which is over 80% of the Aussie population – its clear no matter your audience – they are on social media. A business without a social media presence - must work significantly harder to promote their business and engage with their target audience. That being said – it’s clean that social media marketing is a crucial component of promoting your brant in today’s digital world. As Melbourne’s leading Social Media Marketing Agency, Elephant in the Boardroom takes the daily stress and struggle out of your social media marketing. We amplify your social media presence. Our savvy Social Media Marketing experts have extensive knowledge in every social media platform – how it works, what is right for your business, and what content would generate the highest engagement. We use the best social media practices to get your business noticed, increase your brand awareness, discover new customers and strengthen your social media presence and build engagement.
If you’re ready to get social, get in touch with us today!
We are different from other Social Media Marketing Agency in Melbourne. We don’t just focus on creating social media accounts and getting likes – our primary focus is to drive more quality engagement from your existing audience of followers and potential audience of followers. The more quality engagement you have, the better the chances you’ll have of convincing people who are already ready to buy your product or service – to buy now. Using proven social media marketing strategies, we will help you grow exponentially.Meet Digital Expert Team !
When done right, social media marketing can boost brand visibility, customer’s trust, and sales (as believed by 92% of marketers). We are Melbourne’s Social Media Agency experts in social media marketing strategies, content creation (comprising of images, videos, and all forms of graphic design), copywriting, content management and distribution, social media engagement, social media branding, and a lot more. We provide the expertise and creative skills that will help you establish a commanding presence on social media.Get Free Quote !
If your business is not on social media – its time to make friends on social!
Let’s talk about elevating your social media presence.
1. Understanding your Business We take time to fully understand your business including your SMART goals, your core values, and your social media marketing budget. This helps us craft a tailored social media strategy that drives the best results for your brand.
2. Market Research We will conduct extensive market research and competitor analysis to help us identify your unique value proposition and your key strengths, for us to provide you with a benchmark against which you can measure your growth.
3. Tailored Social Media Strategies and Tactics Our Social Media experts will lay out long term social media strategies for your brand or business that will focus on growing your social media presence. We will choose the best platform for your business to stand out via our use of a combination of holistic social media tactics.
4. Analyse and Optimise We will monitor the performance of social media strategies and implement these to ensure we achieve the key success metrics. We adjust and optimise for ongoing success.
With 11.2 billion total visits, 1.5 billion unique visitors, and an average time of 21 minutes 52 seconds per visit, Facebook provides an opportunity for your business to reach new heights. We will formulate the best Facebook marketing strategies based on your needs and develop strategic Facebook content that will lead you to higher engagement and possibly increased traffic to your website. Our Social Media Agency in Melbourne makes effective use of Facebook campaigns, both organic and paid ads to position yourself in front of your target audience and potentially reach more people.
About 1.22 billion people use Instagram each month and it’s also Gen Z’s favourite social media platform. It goes without saying that Instagram is beneficial for businesses promote their products and services and target more people.
Instagram is the best platform for imagery and visual product campaigns, plus it also leverages short-form videos, making it an engaging social media platform for users of all ages. As your trusted Social Media Marketing Agency, we will help you get your business known on Instagram and utilise its social media power (including hashtags, IG Shop, and Reels) to bolster your business to success.
LinkedIn is home to 620 million professionals and considered as the gold mine for lead generation. As Social Media experts, we recognise LinkedIn as one of the most efficient social media marketing platforms in Melbourne and throughout the world.
For both B2B and B2C marketing initiatives, our Linked Marketing and Management Services can position you as an industry leader, distribute knowledge and insights to your followers, and generate genuine results and conversions. We can also integrate LinkedIn management with your other social media channels, such as Facebook, Twitter, and Instagram, or you can focus just on LinkedIn.
In 2021, X (formerly Twitter) has 206 million monetisable daily active users or mDAU. It’s still growing every year. X (formerly Twitter) is that one social media channel where you can easily share content to a wide audience. It is an ideal place to connect and engage with your audience, thought leaders, and potential customers for your business.
Elephant in the Boardroom can turn your X (formerly Twitter) into a lead machine by turning your messages and content into conversations. We will use the most effective X marketing and management strategies to increase your followers, reach your target audience, elevate your brand, and generate leads.
Social media marketing has many benefits including:
Social media marketing entails marketing your company on various social media platforms such as Facebook, Instagram, LinkedIn, X (formerly Twitter), YouTube, TikTok, and others. It is a powerful opportunity to get your company in front of your customers both organically and through targeted advertisements.
Elephant in the Boardroom will walk you through the process of selecting the best social media platform for your company based on your target audience and business objectives. We use an agile strategy that allows us to respond proactively to changes and pivot based on your needs, business goals, and current social media demands.
The team at Elephant In The Boardroom focuses on the core values of creativity, innovation, and fun. We make your ideas a reality by thinking outside the box, challenging conventional norms, and encouraging a fun-loving environment while implementing cutting-edge social media marketing campaigns that will propel your business to success and achieve optimal results.
To track and ensure high performance of your social media marketing campaigns, we utilise advanced tracking tools and optimisation software to gather valuable insights including competitor analysis and weekly and monthly reports.
Every social media platform works differently depending on the nature of your business and your business goals. To determine the right platform for your business, there are 3 basic considerations to remember:
Who are your products and services intended for?
How old are they?
Are they male, female, or both?
What is their supposed income level?
What are their interests?
What is your purpose in using social media? Is it for brand recognition or for conversions?
Which social media platforms do your target audience use most often?
How active are they in those platforms?
These considerations will help you decide on the best social media platform that will give your business optimal reach. We will help you strategise and build your online presence whether it's on Facebook, Instagram, X (formerly Twitter), LinkedIn or any other platforms.
The amount of money you need to spend to get results is determined by the platform and the goals of your campaign. LinkedIn, for example, is more expensive due to its refined targeting options and advertising costs are typically based on cost-per-click or cost-per-view. It's best to consider your overall digital marketing goals when deciding how much money to spend on social media marketing. To determine a reasonable amount, consider who you want to reach and how you want to reach them. Talk to one of Team Elephants' social media marketing experts.
Targeting in social media marketing refers to selecting the people who will see your ads based on targeting options and behavioural data. Each platform handles targeting differently. You can target people on Facebook based on their gender, interests, educational status, relationship status, age, location, language, and occupation, among other things. Targeting options on X (formerly Twitter) and LinkedIn differ significantly from those on Facebook. Keywords, user handles, hashtags, and real-time conversations are heavily used in targeting on these platforms. The key to reaching the right people is to target your ads to real people and, of course, to collaborate with social media experts who understand how to connect you to the right people.
A social media agency manages the social media marketing aspects of your business and takes over the following tasks:
When it comes to any business, one of the most significant constraints is cost. The cost of hiring a social media agency varies greatly. It is determined by a variety of factors, including the size of your company, the services it requires, the agency's level of expertise in social media marketing, the tools it employs, and many others. In Melbourne, the cost of hiring a social media agency ranges from $500 to $22,000 per year, significantly less than the cost of in-house marketing, which typically ranges from $65,000 to more than $100,000 per year. Elephant in the Boardroom can tailor our social media marketing services to meet your specific needs, ensuring that your budget is maximised. Have a chat with us today.
It can be a difficult decision trying to decide which social media agency you should entrust to handle your social media marketing activities. Here are some of the things you should consider:
Your target audience and the platform on which they are most active determine the most effective social media platform for marketing. To figure out which platforms they are, you must first identify your target audience. Consider the following questions:
These will give you a basic understanding of which platforms your target audience will be most active on.
Social media marketing is used by 97% of marketers, demonstrating how effective and versatile it is. Social media marketing allows you to tell your story, advertise your business organically or through paid ads, gain access to tools to help you understand the market and your competitors, build and maintain relationships with your followers, and increase your ROI and brand recognition. Social media, when used correctly, can propel your company to new heights and reach a large number of people. If you are looking to expand your company within the digital landscape, Talk to Team Elephant today!
The length of a social media campaign for each client is determined by their business goals and objectives. A social media campaign should ideally take at least 60-90 days to gain traction and begin to produce results. However, research shows that it takes 45 days for a consumer to retain and recall information. While social media campaigns can last months, the message should be changed frequently, every 45-60 days, to avoid becoming white noise.
This is entirely dependent on the nature of your business. You could spend hours and hours on social media and not get the results you want, or you could focus your efforts and devote more time to creating high-quality content that your target audience will engage with. It's all about scheduling quality social media time with careful planning and strategy. Working with Elephant in the Boardroom, we will focus on growing your business on social media by devoting not only quality time but also strategic innovations and the creation of quality content to achieve the results you seek.
There are many different approaches to marketing your small business within social media platforms. Working with a dedicated social media agency like Elephant In The Boardroom can help make your business stand out from the competition. Whether your business objectives be to build brand awareness or generate quality leads, then we will create a tailored social media plan based on your goals. Talk to Candace, to see how Team Elephant can take your business to unparalleled heights.
As of 2021, the top 10 social media sites based on monthly average users are as follow:
A creative agency focuses on the creative side of marketing, such as brand design, content creation, and anything else that must be done to create a brand image. A media agency, also known as an advertising agency, employs advertising and marketing strategies to assist businesses in meeting their objectives and KPIs.
A full-service media agency is one that meets a company's entire marketing and advertising needs. Digital marketing, social media marketing, content marketing, and advertising are all examples of this. Elephant in the Boardroom is a full-service media agency that can meet all of your marketing and digital needs.Have a chat with one of our social media experts today!