Social Media Marketing Agency
The four Ps of marketing are the key factors that are involved in the marketing of a good or service. They are the product, price, place, and promotion. When we refer to promotion – we’re talking about advertising that reaches your unique businesses target market. You need to reach your audience in the right place, at the right time. With over 20 million Australians now with social media accounts – which is over 80% of the Aussie population – its clear no matter your audience – they are on social media. A business without a social media presence - must work significantly harder to promote their business and engage with their target audience. That being said – it’s clean that social media marketing is a crucial component of promoting your brant in today’s digital world. As Melbourne’s leading Social Media Marketing Agency, Elephant in the Boardroom takes the daily stress and struggle out of your social media marketing. We amplify your social media presence. Our savvy Social Media Marketing experts have extensive knowledge in every social media platform – how it works, what is right for your business, and what content would generate the highest engagement. We use the best social media practices to get your business noticed, increase your brand awareness, discover new customers and strengthen your social media presence and build engagement.
If you’re ready to get social, get in touch with us today!
We are different from other Social Media Marketing Agency in Melbourne. We don’t just focus on creating social media accounts and getting likes – our primary focus is to drive more quality engagement from your existing audience of followers and potential audience of followers. The more quality engagement you have, the better the chances you’ll have of convincing people who are already ready to buy your product or service – to buy now. Using proven social media marketing strategies, we will help you grow exponentially.Meet Digital Expert Team !
When done right, social media marketing can boost brand visibility, customer’s trust, and sales (as believed by 92% of marketers). We are Melbourne’s Social Media Agency experts in social media marketing strategies, content creation (comprising of images, videos, and all forms of graphic design), copywriting, content management and distribution, social media engagement, social media branding, and a lot more. We provide the expertise and creative skills that will help you establish a commanding presence on social media.Get Free Quote !
If your business is not on social media – its time to make friends on social!
Let’s talk about elevating your social media presence.
1. Understanding your Business We take time to fully understand your business including your SMART goals, your core values, and your social media marketing budget. This helps us craft a tailored social media strategy that drives the best results for your brand.
2. Market Research We will conduct extensive market research and competitor analysis to help us identify your unique value proposition and your key strengths, for us to provide you with a benchmark against which you can measure your growth.
3. Tailored Social Media Strategies and Tactics Our Social Media experts will lay out long term social media strategies for your brand or business that will focus on growing your social media presence. We will choose the best platform for your business to stand out via our use of a combination of holistic social media tactics.
4. Analyse and Optimise We will monitor the performance of social media strategies and implement these to ensure we achieve the key success metrics. We adjust and optimise for ongoing success.
With 11.2 billion total visits, 1.5 billion unique visitors, and an average time of 21 minutes 52 seconds per visit, Facebook provides an opportunity for your business to reach new heights. We will formulate the best Facebook marketing strategies based on your needs and develop strategic Facebook content that will lead you to higher engagement and possibly increased traffic to your website. Our Social Media Agency in Melbourne makes effective use of Facebook campaigns, both organic and paid ads to position yourself in front of your target audience and potentially reach more people.
About 1.22 billion people use Instagram each month and it’s also Gen Z’s favourite social media platform. It goes without saying that Instagram is beneficial for businesses promote their products and services and target more people.
Instagram is the best platform for imagery and visual product campaigns, plus it also leverages short-form videos, making it an engaging social media platform for users of all ages. As your trusted Social Media Marketing Agency, we will help you get your business known on Instagram and utilise its social media power (including hashtags, IG Shop, and Reels) to bolster your business to success.
LinkedIn is home to 620 million professionals and considered as the gold mine for lead generation. As Social Media experts, we recognise LinkedIn as one of the most efficient social media marketing platforms in Melbourne and throughout the world.
For both B2B and B2C marketing initiatives, our Linked Marketing and Management Services can position you as an industry leader, distribute knowledge and insights to your followers, and generate genuine results and conversions. We can also integrate LinkedIn management with your other social media channels, such as Facebook, Twitter, and Instagram, or you can focus just on LinkedIn.
In 2021, Twitter has 206 million monetisable daily active users or mDAU. It’s still growing every year. Twitter is that one social media channel where you can easily share content to a wide audience. It is an ideal place to connect and engage with your audience, thought leaders, and potential customers for your business.
Elephant in the Boardroom can turn your Twitter into a lead machine by turning your messages and content into conversations. We will use the most effective Twitter marketing and management strategies to increase your followers, reach your target audience, elevate your brand, and generate leads.
Social media marketing has many benefits including:
Social Media Marketing involves marketing your business through different social media platforms such as Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok, etc. It is a powerful opportunity to put your business in front of your customers both organically and by using targeted ads.
Elephant in the Boardroom will guide you through the process of choosing the right social media platform for your business. We adapt an agile strategy allowing us to respond proactively to changes and pivot according to your needs, business goals and the current demands of social media.
Our social media expertise focuses on the core values of creativity, innovation, and fun. We bring your ideas into reality, we think outside the box, we challenge the conventional norms, and we encourage a fun-loving environment all the while implementing cutting-edge social media marketing campaigns that will bolster your business to success and achieve optimal results.
To track and ensure high performance of your social media marketing campaigns, we utilise advanced tracking tools and optimisation software to gather valuable insights including competitor analysis and weekly and monthly reports.
Every social media platform works differently depending on the nature of your business and your target audience. To determine the right platform for your business, there are 3 basic considerations we need to keep in mind:
Who are your products and services intended for?
How old are they?
Are they male, female, or both?
What is their supposed income level?
What are their interests?
What is your purpose in using social media? Is it for brand recognition or for conversions?
Which social media platforms do your target audience use most often?
How active are they in those platforms?
These considerations will help you decide on the best social media platform that will give your business optimal reach. We will help you strategise and build your online presence whether it's on Facebook, Instagram, Twitter, LinkedIn or any other platforms.
The amount of money you have to spend to get results depends on the platform and your campaign objectives. Some platforms are more expensive due to its refined targeting options, like LinkedIn. On the normal, advertising costs are based on cost-per-click or cost-per-view. It's best to tie up your overall digital marketing goals in determining how much you're willing to spend for your social media marketing. To set a realistic amount, decide on who you want to reach and how you want to reach these people.
In social media marketing, targeting refers to choosing the people who are shown your ads based on targeting options and behavioural. Targeting works differently for each platform. On Facebook, you can target people based on their gender, interests, educational status, relationship status, age, location, language, and occupation plus more other factors. For Twitter and LinkedIn, targeting provides a relatively different options from Facebook. Targeting on these platforms are heavily based on keywords, user handles, hashtags and real-time conversations. The key to reaching the right people is to target your ads to real people and of course, working with social media experts who knows how to connect you to the right people.
A social media agency manages the social media marketing aspects of your business and takes over the following tasks:
When looking for a social media agency to handle your social media marketing, consider the following to make sure you get a return of your investment:
The best social media for marketing depends on your target audience and the platform where they are most active. It could be Facebook, Instagram, or LinkedIn and in order to determine that, it's important to identify your target audience first.
Then find and meet them where they are.
Ninety seven percent of marketers use social media marketing; that's how effective and versatile it is. Possibilities are endless with social media marketing; you get to tell your story, you can advertise your business organically or through paid ads, you can gain access to tools to help you understand the market and your competitors, you can build and maintain a relationship with your followers, and you can increase your ROI and brand recognition. With the right social media strategy, social media can bolster your business to new heights and reach a large number of people.
The duration of a social media campaign for every client is dependent on their goals and objectives for their business. Ideally, a social media campaign needs at least 60-90 days to build momentum and start showing results. But according to research, it takes 45 days for a consumer to retain and recall information. While social media campaigns may last for months, the message should be changed often every 45-60 days to avoid your message becoming a white noise.
It depends on the nature of your business. You could spend hours and hours on social media and not get the results you want or you could focus on your efforts and spend more time on the quality of content your audience is more likely to engage with. It's all about setting a quality social media time with proper planning and strategising. With Elephant in the Boardroom as your social media agency, we will focus on growing your business on social media by dedicating not just quality time but also strategic innovations and quality content to give you your desired results.
Elephant in the Boardroom can help you market your small business on social media and make it stand out. First, we need to define your marketing goals. Whether you'd like to start with brand awareness, or generate leads, you need to decide on your goals to craft a tailored social media marketing plan for you. Based on your goals, we will then strategise on your content. This is where we would plan and create the content to be put out on your social media pages and build a relationship around among your followers. Our team will work on your social media engagement, making sure all opportunities for growth are strategically met with actions. We will also create effective advertising campaigns as needed, monitor and track progress, and provide transparent reports and recommendations.
As of 2021, the top 10 social media sites based on monthly average users are as follow:
A creative agency is more focused on the creative side of marketing including brand design, content creation, and anything that must omit creating a brand image. A media agency is also known as an advertising agency that employs advertising and marketing strategies to help businesses achieve their goals and KPIs.
A full-service media agency is an agency that provides a full range marketing and advertising needs of a business. This includes digital marketing, social media marketing, content marketing, and advertising. Elephant in the Boardroom is a full-service media agency; a one-stop shop for all your marketing and digital needs.
Social media marketing can do wonders for your business - from increasing your brand awareness to reaching new audience to converting them into sales. To achieve this, it's best for you to hire a professional social media agency. Here are more reasons why:
If you're looking for a social media agency in Melbourne, you're in the right page. Check out some of our social media clients here.