Google Ads strategy
The power of strategic Google Ads
You can’t just ‘boost’ your way to the top, and with Google Ads, one wrong click can cost you. At Elephant in the Boardroom, we combine deep industry insight, keyword mastery, and conversion science to create Google paid search campaigns that deliver.
- ROI-obsessed campaign planning
- Real-time performance monitoring
- Custom-built ads that speak to your audience
We combine data-driven strategy with creative execution to attract qualified leads and real results - fast.
Google Ads done right
Why your Google Ads aren’t working?
Most paid per click advertising campaigns bleed budget because they’re missing the strategy layer. We fix the gaps, optimise the spend, and keep the needle moving forward.
- Keyword strategies that attract actual buyers
- Campaign structures built for scalability
- Targeting that aligns with customer behaviour
- Data-driven testing and A/B improvements
What we do
More than just clicks: our Google Ads services
We ignite business transformation with data solutions engineered for impact—turning complexity into clarity and foresight into action.
Google Search Ads
Capture high-intent customers right when they’re searching. We build hyper-targeted campaigns that convert curiosity into clicks, and clicks into customers.
Google Display & Remarketing
Re-engage lost traffic and amplify your brand presence with dynamic, visually-led display ads tailored to your ideal customer’s journey.
Google Shopping Campaigns
For eCommerce brands, we optimise every product feed, title and bid strategy to put your top-selling items front and centre, and flying off digital shelves.
google ads
Frequently asked questions
A PPC management service means we are not just running ads for you, we are actively overseeing and fine‑tuning your entire pay‑per‑click strategy. That includes everything from keyword research, channel strategy, ad copy, landing page testing, budget pacing, to performance tracking, all to ensure your ad spend converts into real results.
Bid management is the strategy of adjusting your ad bids, dialling them up or down, to get maximum value from every click. It is about staying competitive without overspending. We use this approach in platforms like Google Ads to help you balance reach, cost-effectiveness, and return on ad spend.
Pretty flexible, but essentially, pricing is either a percentage of your ad spend, a flat fee, or a mix of both. The real answer? It depends on your goals, budget, and strategy complexity. Chat with us and we will build something that suits your specific needs.
PPC advertising comes in many formats, each with its own opportunity to reach your audience:
- Search Ads: Text ads that appear in search results.
- Display Ads: Visually engaging banners across the Google Display Network.
- Shopping Ads: Product-focused ads ideal for e-commerce.
- Social Media Ads: Paid placements on platforms like Facebook and Instagram.
- Remarketing: Ads targeting users who've already shown interest in your site.
At Elephant in the Boardroom, we help you choose the right mix that aligns with your campaign goals and budget.
A successful PPC campaign starts with clear goals, knowing exactly what you want to achieve, whether that’s leads, sales, or brand visibility. From there, it is about smart keyword research, strong ad copy, and ensuring your landing pages are set up to convert. Ongoing monitoring and optimisation are key, and that’s where our expertise makes the difference.
Effective PPC management delivers speed and precision. It delivers your message to ideal customers, boosts brand visibility, and often ignites immediate traffic and conversions. What’s more, it complements long-term channels like SEO, giving your marketing a full-spectrum impact.
The most effective platforms for PPC depend on where your audience spends their time. Google Ads remains the go-to for search visibility, while Facebook and Instagram Ads are powerful for reaching people through social media. Bing and other platforms also have their place, depending on your market.
The best PPC campaigns are never set-and-forget. They are built on sharp keyword targeting, engaging ad copy, and landing pages that make it easy for visitors to take action. They also rely on constant testing and tracking, adjusting bids, refining copy, and analysing results to keep improving performance.
It is not about choosing one over the other, they work best together. SEO builds long-term, sustainable organic visibility, while PPC delivers instant exposure and control. In our world, SEO is the foundation and PPC is the fuel.
Tools like Google Keyword Planner and SEMrush are a great start. But the real advantage comes from experience, our team analyses search intent, cost, competition, and gaps to build a keyword strategy that delivers results.
clients testimonials
See how we have made a difference
We’ve partnered with forward-thinking businesses across Australia to craft digital solutions that deliver. Here’s how they’ve described the Elephant experience.
See all reviews
Peter Durning
Corp Centre
Candace is a pleasure to deal with! She understands how important the image of our business is and delivers results to ensure the said image is top notch!
Jose Alvarez
JYGA Group | Project Manager
We really liked the high standard of customer service we received from the moment we decided to get the project done. Great communication and the website looks like ten (not one) million dollars. We were really impressed with the attention to detail and can do attitude from the team at elephant in the boardroom. All the questions we asked were answered promptly and nothing was too difficult. The website looks fantastic and we will definitely recommend you to all our business partners.
Kiki Makrogiannis
Co-founder | Trade Matcher
Elephant didn't just build Trade Matcher a website, they built us a Directory that could facilitate us in achieving our business goal: "linking locals". The team are excellent! Knowledgable, creative, innovative, pro-active and sensative to urgency. Highly recommended.
Launce Kent
Director | Wealth Evolution Financial Planning
We engaged Elephant in the Boardroom to design and develop a new landing page, then website for our company Wealth Evolution Financial Planning. The website was built quickly, to specifications and it exceeded our expectations. Elephant made themselves available throughout the build 24/7 and made the process simple. We are ecstatic with the results. We have recommended Elephant to many of our clients and will continue to do so.
MMSG
Digital Channel Manager
A truely professional company that will deliver as promised and beyond.
PETROTTERS
Founder
Elephant In The Boardroom has been nothing short of exceptional. Going above and beyond to ensure my business succeeds has really helped solidify the relationship between us. We will continue to work with them as our business grows. We would have no hesitation in recommending their work to our networks.
Jo Marcou
Next Millennium Group
Big thank you to Candace director of Elephant in the Boardroom for bringing our vision and branding to life! Your professionalism and attention to detail is second to none - you have truly exceeded our expectations. Above all you were an absolute pleasure to deal with no task being to big or small, regardless of time of day! I cannot recommend the fantastic team at Elephant In the Boardroom enough.
Dr Joe Donnoli
Inate Health
Elephant In The Boardroom have created for us a wonderful, interactive and easy to use website. They are an up and coming company that are keen to stamp their name in this very competitive market. I am certain that if my dealings with them are anything to go by they will certainly succeed. Thank you Adi and Candace and we all here at Mount Street Chiropractic Centre wish you all the success.
Nestor Sequera
SN Integrity | Technical Manager
Great work for the team at Elephant In The Boardroom. Great support and understanding customer needs. Well done.
24-7 Lockouts
Adam Parncutt
Candace has been brilliant to work with in reinventing a tired looking haphazardly assembled website into a dynamic and exciting platform that showcases our business. She understands the market and helped focus a vision towards walking a narrow bandwidth of crazy yet serious ideas that were presented to her. We also worked with Jack, a talented programmer with enough skill to recode the Matrix. Diana also assisted in converting an invoicing-client-list into a compilation sorted by catagories, a job outside of this company's scope- yet they happily obliged.
Look Design Group
Natalie Andersen
Very happy with my website and help with regular content updates, to keep my website ranking well.
PROVE
Ebony Gulliver
Candace & Jack made the whole process of updating our company website incredibly easy. They're prompt to respond to all enquiries, amendment & meeting requests. Took the time to explain &/or clarify when required. And are extremely competitive with the costing of their services. We interviewed several developers before ultimately choosing Elephant in the Boardroom to help us revamp our website. We're so pleased with the results and our decision. We would absolutely recommend their services to anyone looking refresh, or build from scratch, their website. Thank you Candace & Jack! From the PROVE team:)
Modern Love Hampers
Tabitha Batlajeri
Absolute professional service! First point of contact was via phone call from Candace to gather all information for my dream website for my business. Professional, attentive, insightful. Then once the ball got rolling - total inclusion via email for all aspects of the site. Colour scheme- overall vision- font- product placement. I felt really listened too and understood. Thank you Jack and Candace for such professional service. Highly recommend.
RENT A BOAT BY HOUR
Simon & Liga
Candace and team have been fantastic to work with on the redesign of our website. They over delivered on our expectations massively. We would highly recommend their services.
4.4 rating from 30 Google reviews 
