For us, performance isn’t just about numbers. It’s about impact. Unlike other agencies that focus solely on clicks and impressions, we align every strategy with your business goals. We dig into data, optimise in real time, and pivot fast when needed. Our team blends creative thinking with analytics to build scroll-stopping campaigns that convert. You get full transparency, measurable ROI, and a partner who’s just as invested in your growth as you are. 

Yes, we do—and we thrive on it. At Elephant in the Boardroom, we work with a diverse range of businesses, from ambitious startups and growing SMEs to large-scale enterprises and government organisations. We’ve partnered with clients across a wide variety of industries, including healthcare, finance, retail, education, real estate, tech, not-for-profit, and more. Our team understands that each business has unique challenges, goals, and customer journeys. That’s why we don’t offer cookie-cutter services. Big or small, local or global, we’re here to help you grow, compete, and lead with confidence in the digital space. 

We embed performance and SEO into every stage of the web development process:

• Structure websites with clean code and logical architecture for easy crawling and indexing
• Optimise load speed by compressing images, minimising code, and using modern frameworks
• Build mobile-first for a seamless user experience across all devices
• Implement SEO best practices: meta tags, heading hierarchy, alt text, and schema markup
• Integrate target keywords naturally into content without compromising readability . Use tools like Google PageSpeed Insights, Lighthouse, and Search Console for ongoing performance checks

Our focus is on building fast, search-friendly websites that support long-term digital growth. 

Yes, we can. Whether you're moving to a new platform, restructuring your content, or updating an outdated design, we offer end-to-end support for website migrations and redesigns. We start by assessing your current site—what’s working, what’s not, and what needs to be preserved for SEO and performance.

During migration, we carefully handle elements like URL structure, redirects, content formatting, and metadata to minimise any impact on your search rankings. For redesigns, we focus on improving user experience, accessibility, and aligning the design with your current brand and goals.

We also test thoroughly before launch to ensure everything functions as expected—from load speed to mobile responsiveness. The result is a smoother transition with minimal disruption and a website that’s more effective and future-ready.

We start by developing (or reviewing) your brand guidelines—this includes your visual identity, tone of voice, messaging pillars, and how your brand should be experienced across touchpoints. These guidelines become our reference for everything we create, from website design and social media content to email campaigns and paid ads.

Consistency is maintained through collaborative workflows, shared design systems, and careful version control. We also tailor content to suit each platform without diluting your brand—for example, adjusting tone or format for LinkedIn vs. Instagram, while keeping your core messaging and look unified.

Our team works closely across design, development, and content to ensure your brand shows up the same way—clearly and recognisably—no matter where your audience finds you. 

The KPIs we track depend on the campaign goals—whether it's brand awareness, lead generation, conversions, or engagement. We don't rely on vanity metrics alone; we focus on performance indicators that align with your business objectives.

For awareness campaigns, we track metrics like reach, impressions, and engagement rate. For lead generation or sales-focused campaigns, we focus on cost per lead, conversion rate, return on ad spend (ROAS), and customer acquisition cost (CAC). Website metrics such as bounce rate, time on site, and click-through rate (CTR) also help us understand user behaviour and campaign effectiveness.

We use tools like Google Analytics, Meta Ads Manager, and custom dashboards to report clearly and transparently. Most importantly, we continuously review performance to optimise and make informed decisions—not just report on results after the fact.

We take data privacy seriously and follow best practices to ensure compliance with the Australian Privacy Act and relevant data protection regulations. This includes obtaining proper consent before collecting personal data, using secure data storage and encryption methods, and implementing privacy-by-design principles in all digital solutions.

For websites, we ensure cookie policies, privacy notices, and opt-in forms are transparent and compliant. When working with third-party tools (like CRMs, ad platforms, or analytics), we make sure data handling aligns with Australian standards and client-specific requirements.

Our team stays informed about legal updates and works closely with clients to ensure their digital platforms meet compliance expectations—minimising risk while maintaining user trust.