10 Tips on Driving Traffic and Leads to your Website
21 June 2019
With over 1.24 billion websites across the world wide web, there is a lot of competition out there. Nevertheless, you are not trying to attract all internet users, just capture people in your target audience & location, searching for your product or service now!
Website traffic is an important indicator and driver of business growth, as it assists you to:
- See how well your marketing is working
- Gather insight about your audiences buying decisions
- Identify gaps to improve your search engine optimization and search engine rankings
- Generate more leads, increase conversions, and get more customers
1/ D.I.Y On-Page SEO
Make sure to produce a high-quality engaging content! [Content is King]. Ensure your images are high quality, but compressed so that your site load speed is fast. Write clear and concise meta descriptions for your pages and images to increase your website’s rank in the search engines and to get more visitors.
2/ Get Listed
Off page SEO. Get listed! Consider your website content as the king and the backlinks as the queen that runs the household. High quality, backlinks are vital in improving your sites authority. Quality over quantity is the key with backlinks.
3/ Social Media Posts should include Hash tags (#)
Whenever a user adds a hashtag to their post, it's able to be indexed by the social network and becomes searchable/discoverable by other users. This helps you to drive social media followers to your site, as well as users in your followers’ networks who share your content.
4/ Use Landing Pages
Create landing pages specific to your offers, such as compensatory discount codes, downloading a free guide, or starting a fee trial.
5/ Target Long-Tail Keywords
Long-tail keywords are good value for money and gives you better chance of ranking higher for queries specific to your products and services.
6/ Start Email Marketing
Stay in touch with your customers by sending out regular newsletters. Provide free and valuable information, improve brand awareness and promote offers through these emails.
7/ Advertise Online
This is the most basic way to get more people to visit your site. Social media, paid search, and display advertising are all excellent channels for PPC advertising to boost website traffic.
8/ Guest Blogging
Having a micro-influencer publish a blog post on your site can help to increase your web traffic; they are likely to share the post with their large audience. You can also be a guest blogger by identifying complementary businesses in your area whose audience is relevant to your business. Make sure your content is relevant and useful to their audience.
9/ Engage Online
Be active in online groups and on websites that are relevant to your business. Comment on blogs and social media posts, answer questions people are posting and participate in conversation about your industry. Be sure to engage moderately and sincerely.
10/ Learn from Your Analytics
Regularly check your website analytics. This will help you identify which strategies and types of content work are working, and which ones need improvement.
These are only some of the many techniques that you can use to drive traffic and leads to your website. Remember, getting more visitors does not happen overnight. It takes had work, consistency and dedication. When implementing a mix of these strategies you will start seeing improvement in your website traffic.
Need help developing killer content that converts, SEO or anything Digital? Contact us for a consultation – call (03) 7018 7620 or email [email protected]