12 Step Guide To Having An Optimised Social Media Strategy

Are you looking to improve your social media marketing plan for the year 2022?

A social media campaign is difficult to plan, and you're probably already thinking about all the things that may go wrong.

It's time to take action now. Here’s how:

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Step 1: Run a social media audit

Look at your current statistics to get an idea of how to improve your social media effort. Get an idea of how your audience responds to your material. Analyse which posts are resonating with your audience the most, as well as the platforms on which they are being shared. Your campaign's weaknesses will become clearer as a result.

Step 2: Set your social media goals

There's no way to create a successful social media plan if you don't know what you want. Your campaign activities will be guided by your aims. However, you must keep in mind that your social marketing objectives should be in line with the commercial goals of your brand. Make goals that not only reach your customers but also improve your brand's visibility.

Step 3: Decide your benchmark

Your social marketing efforts may be evaluated by comparing them to those of your competitors. Benchmarking allows you to objectively evaluate and track your marketing activity. To determine which practises should be eliminated or improved, consider how these activities affect the behaviour of your customers.

Step 4: Conduct your market research

In every digital marketing effort, research is essential. Make sure you've done the proper research before implementing a social platform plan. Be aware of consumer preferences and perceptions of your company's products or services. Look at your competition and how your brand stands out from the crowd.

Step 5: Listen to your audience

If your company has a social media presence, you may expect both favourable and negative feedback from your followers. Analyse the feedback you receive from your social media campaign to learn what works and what doesn't. It's also a good idea to keep an ear out for feedback on how your brand is perceived in other online communities, such as blogs and forums.

Step 6: Research your competitors

When it comes to social media marketing, it's important to keep your friends close and your enemies even closer. Social media methods that work and those that don't are well-known to your competition. Then you can see how they're doing it compared to your own.

Step 7: Create your brand’s online identity

In today's world, there are a number of firms that have a strong internet presence. As a result, developing a character for your brand is critical if you want it to stand out and connect with your target market. Your social media identity should reflect your target demographics, their concerns and their driving forces.

Step 8: Recognise tactical options

All of your research and objectives are in place. For your social media plan, what's the next step in the process? Make specific tactics to meet your social media goals. When conducting market research, you may leverage your brand persona to engage with your target audience.

Step 9: Make a list of your content categories

Your business's treasure trove of content categories can help you achieve brand awareness. Establish a relationship with your target audience by identifying relevant content categories. Plan your content buckets carefully and include them in your social media plan checklist.

Step 10: Develop your content's themes

With your content, you want to stand out while maintaining your brand's identity. This may be accomplished by creating a detailed content calendar for your social media marketing efforts. For your brand, this will help you to create appealing, consistent, and original content.

Step 11: Put together a mood board

Create mood boards for your content based on your themes. The use of mood boards encourages your content writers to get their creative juices flowing. Visual comparisons of colour schemes, photographs, and the general feel of your social media posts are made much easier with the use of mood boards.

Step 12: Track your social media performance

Even if your social media plan is a success, it's not the end of the road for your campaign. It's time for more investigation, as usual. Use the results of your social media approach as a guide for future marketing efforts.

Bonus: Keep updating

As the last point, we'd like to stress that social media strategy can and should be updated at will. If you fall in love with a method, don't wait until it's too late to change things around. Make sure to be flexible and adaptive when it comes to digital platform updates. It will make your brand relevant.

That's all there is to it! You now have a strategy for your social media marketing in 2022. With these new strategies, you are sure to generate engagement and conversions. We know this because we've tested them all ourselves.

Even so, if you ever feel the need for further information beyond what is provided, feel free to contact us!

Team Elephant is here for you! We are a full-service digital marketing agency based in Melbourne, Australia, that specialises in content marketing for start-ups and established organisations.

We'd love to hear from you. Talk to us at [email protected]




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