Just this year, the number of internet users has surpassed the four billion mark. That means more than half of the world’s population is now online. According to the GlobalWebIndex report, internet usage averages 6 hours per person each day and that is roughly one-third of the users’ waking life. In today’s digital age, having a strong and credible online presence and website is imperative for every business, big or small.
Here are five compelling reasons why your website is one of your businesses most important marketing tools and why you should invest in having a website with x-factor right now.
1. It allows you to be in front of customers when they are ready to buy
In 2011, Google coined the term Zero Moment of Truth (ZMOT). It refers to a key change in consumer behavior that came along with the internet. It is a modification of Proctor and Gamble’s original concept of the Moments of Truth that describes the customer journey. When prospects become aware of a product through an ad, the store display or from a salesperson, they experience an ‘a-ha’ moment and decides to buy, this is the First Moment of Truth. When they are satisfied with the product and becomes a regular customer, this is known as the Second Moment of Truth. The Third Moment of Truth is when they become loyal fans and brand ambassadors and they start to endorse the product to their friends and family. The Zero Moment of Truth is the point when a product enters their consciousness and they have the urge to learn more about it by researching on the internet. Google argues that with the dawn of the digital age, ZMOT has become the most important part of the buying process. Customers are no longer quickly convinced by compelling ads or smooth-talking sales people. They want to study the product, evaluate competitors and read reviews before they open their wallets. If you are still stuck on traditional marketing tactics, you will miss out on this critical junction in their decision-making process. Without a website you will not be visible on platforms where they gather most information.
2. It widens your market reach
Your website allows your business to reach new markets beyond borders. You could potentially reach anyone from various parts of the globe as long as they have internet connection. If you create a website that is optimized to rank high on search engines through Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) strategies, you can grow your business exponentially.
3. It becomes your tireless salesperson and brand ambassador
Your website works to promote your business 24/7. The internet has truly warped our concept of business hours. Everyone now expects their needs to be fulfilled instantaneously. Now, when consumers need information about a product, their first instinct is to look it up on the web. Make sure that your website looks professional and provides enough pertinent information because it can make or break the opportunity to make a sale. It is the virtual extension of your physical store so keep your branding consistent and make sure you provide a good user experience.
4. It levels the playing field
There was a time when only the biggest brands and corporations had the deep pockets to spend heavily on traditional marketing platforms such as TV, radio and national newspapers. The internet made it possible for startups, local brands, and smaller enterprises to compete. A well-designed website with solid digital marketing strategies has as much chance as the biggest brands to rank high on organic search. Developing quality content such as videos, podcasts, webinars, eBooks, etc. can help your company establish authority and credibility in your niche allowing you to get ahead of the competition.
5. It can improve your customer service, loyalty and support
Another benefit of developing a website for your business is the opportunity to build a better relationship with your clients. You can use your website to answer customer queries, to resolve product issues, gather feedback from clients, and help them complete a purchase. One emerging trend is the use of artificial intelligence (AI) in the form of chatbots so that you can provide a more human touch when customers visit your site.
If you need help developing a website with X-Factor? Contact us for a consultation – call 0418967352 or email [email protected].
Or drop us a line and we will contact you!