5 Reasons Why You Need Digital Strategy

With 3 billion people predicted to be on social media platforms by 2021, more and more businesses have opted to have their presence felt through different social media channels online. However, is this enough without a digital strategy?

With millions of your competitors also jumping aboard the social media band wagon, you'll need more than social media platforms to stand out to reach your customers. Cut through the clutter with a comprehensive digital marketing strategy. A digital marketing strategy is a carefully laid out plan that help a company achieve its goals with the help of digital marketing platforms.

Here are 4 good reasons why you need digital marketing strategy now:

Clear Strategic Goal

Without a clear plan and action, you can easily lose track of your goals and objectives. Digital marketing strategy establishes a strong ground of direction and focus with well-defined tactics and applicable digital platforms at hand. In addition, setting up your goal applying the SMART Digital Marketing Objectives can give you a more structured approach to achieve realistic targets.

Better Understanding of Your Market

While it is true that the digital world has created online traffic searches for businesses and customers, there isn’t much accuracy as to what type of and how many people pay a visit to your site or content. Digital marketing strategy helps you utilise various online tools to optimise and better understand your online marketplace. You can make sure that you are reaching the right people relevant to your business with real-time results of your campaigns and tactics.

Digital Strategy is Cost-Effective

Traditional marketing tactics often come with a hefty price and various hidden costs. Digital marketing a low-cost and highly effective tactic that only requires time. This greatly benefits the small businesses with limited budget for marketing. With little money spent compared to traditional marketing, there is a better chance to level the online competition between companies.


A good digital strategy will give you leverage against competitors and clearly set out what goals you need to prioritise online. As digital marketing allows you to view your real-time results, you can adapt your tactics to improve results as you go. This gives your tactics agility, allowing you to prevent or leverage on an opportunity present in real time to create massive impact for your business.  In the long run, you will know how to optimise your resources and get the most out of your marketing and campaign tactics.


If you have a great product and need a cost-effective way to reach your target audience, digital marketing may be the best way to go. Start building your digital marketing strategy today!

Don't know how? Give the Elephant team a ring for a complimentary chat. We'll get you on the right track to success. 


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