Social media is one of the most successful ways to market your business. But which tactics are worthwhile in terms of time, effort, and money?
Here are some simple tips you can use to optimise your social media strategy:
The most important thing is the content! When you add information to your social networks, make sure that the style of your feeds is consistent. Use the same branding style. If you don't do this, you'll probably notice that your feeds appear a little off.
Think about investing in some eye-catching visuals that are consistent with your brand. Use it across your social media sites. This will enhance engagement and brand loyalty from your followers and visitors, as they will realise that you are a serious and professional brand worth doing business with.
This is important in Search Engine Optimisation and Social Media Optimisation. It is worthwhile to put in the effort to research the keywords and phrases that are most relevant to your target customers. Finally, consider what your audience are looking for and how they will find and interact with your profiles.
Use keywords that are relevant to your business and utilise them in your posts and hashtags. Doing this correctly can greatly increase your chances of appearing when people search for those relevant terms. Make sure to evaluate this on a frequent basis, as popular search phrases vary with the trends.
When utilised correctly, hashtags can aid in the optimisation of your social media accounts such as Instagram, Twitter, Facebook, and LinkedIn. Including hashtags in your posts can help you reach users who aren't even following you. People may come across your profile and engage with you if your content is relevant to a hashtag that they are searching for.
However, don't simply use any old hashtag! Check if you can relate any trending hashtags to your brand, use hashtags with high search volumes. You can check this by typing keywords into social search bars and seeing which related terms are most used and even creating your own, as long as they make sense and are relevant to your brand and industry.
Make the most of your posts by posting at the optimal time for maximum views and engagements. A short Google search will yield a plethora of websites that will inform you of the optimum times to publish. You can, however, customise this to your specific audience. Facebook, Twitter, and Instagram genuinely tell you when your posts are most popular; this information is available in the 'Insights' area of your accounts.
How can this benefit you? There's no point in publishing something if no one will see it. You can use insights to determine the most popular days and hours for your posts, so focus on posting more at those times and avoid posting when your audience isn't active or engaged.
You must keep your social media pages active in order to optimise it. Maintain your presence by liking, commenting on, and sharing content from accounts relevant to your company and target demographic. This will increase your visibility and inspire visitors to reciprocate your interaction by bringing others to your profile; similar to virtual networking!
You can also join social media groups to meet like-minded people in your field and exchange ideas. There are also groups that can connect you with potential customers. Try not to be overly salesy; instead, engage and offer your services as needed. Always be aware of the group's rules and follow them if you don't want to be deleted or banned.
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