6 Excellent Marketing Strategies to Grow Your Small Business in 2023
New year, a new beginning - as they say.
2023 is almost upon us. Are you looking for your small business to have more online success? Hope sure doesn’t work alone, so you’ll need to consider innovative ideas to keep your business thriving and growing.
Managing a small business necessitates a large amount of effort, and each new year brings in new digital trends and business strategies. However, there are also tried and tested marketing strategies that are still relevant to this day. Here are six excellent marketing strategies that might just take your small business to the next level:
1. Make Way for More Video Content
2022 saw a huge uptick in video content. It was the hottest digital trend surfacing the internet and you can find short-form video content on just about every single platform - Tiktok, Instagram, YouTube, and Facebook.
87% of businesses are already using video as a marketing tool. If you’re still in the 13%, it’s time to make your move.
Stepping into 2023, all businesses (large or small) should be fully embracing video content. If you want your slice of the pie, you need to start creating more video content to showcase your services, products, and every aspect of your business to increase your reach. There are many ways that you can incorporate short-form videos into your marketing strategy; think about shooting behind the scenes with your team, doing Q&As for your followers, making product tutorials, or simply having fun and jumping on video trends. With video content, you can take your online presence to the next level and reach out to more customers of all ages.
2. Get Ahead with Local SEO
Small businesses, unlike larger corporations that already have a name and reputation, must work harder to avoid becoming lost in the crowd of other small businesses. This is where local SEO comes into play.
Target your local community and make your small business known. Local SEO strategy makes it easier for users that are searching for similar products or services to find you - whether you have a storefront or an eCommerce store. Keywords are an important part of your local SEO strategy if you want to rank high in local search engine results. Research the best keywords for business to help drive more traffic to your website or physical store.
3. Leverage Influencer Marketing
What is the first thing that comes to your mind when you hear the term “influencer marketing”? Kim Kardashian? Dan Bilzerian? Well, yes these are well-known, high-profile influencers. However, influencer marketing is now available to many as a go-to strategy for helping to get your business name out there. Influencer marketing will undoubtedly increase in 2023 and is estimated to cost a whopping 16 billion dollars by 2023.
Even if you’re a small business, you can still leverage influencer marketing to help boost your sales. You can partner with an influencer with a larger following that is aligned with your brand goals and values. When it comes to creating innovative and creative content - influencers know just what they need to do. Online collaboration is an excellent way to expand your online presence and achieve higher levels of marketing returns.
See how JEM Sporting leveraged Influencer Marketing to attract more engagement for their new sporting brand. They also collaborated with a popular superfood brand in Australia, which resulted in hundreds of likes and comments - a win for both brands.
4. Get Smart with Technology
Augmented Reality (AR) and Virtual Reality (VR) are about to hit the market, with AR technologies expected to gain rapid traction in 2023.
So, what does this mean for your business? If you are an active member of social media, you should consider including AR and VR features in your offerings wherever possible. This means that your customers will soon be able to virtually test your products before purchasing them - how cool is that?
This would be beneficial for your small business as it gives users the ability to make informed decisions. This also gives you the reputation of being a forward-thinking company, ready to adapt to give your company a competitive advantage.
5. Email Marketing is here to Stay
Out with the old, in with the new? Well, that is not always the case, especially when it comes to email marketing.
It’s hard to imagine a world without email, right? It’s a necessity for businesses, and even for marketing. According to The Email Marketers, 55% of the world’s eCommerce traffic is generated by email. Email marketing is a great way to maintain relationships with current customers and build relationships with new ones. BUT, remember, we are well past the golden age of generic emails, and in 2023, a strong focus will need to be placed on “personalisation”. Create an email strategy for your small business that includes everything from a welcome email to weekly and monthly newsletters to special announcements and offers. Personalise your message to create a one-of-a-kind and meaningful experience that might just lead to a long-term relationship!
6. Outsource to a Professional Digital Marketing Agency
In general, managing a business is a handful. You have goals to chase and you need to discover innovative ways to help you grow and expand. Fortunately, you don’t have to do it on your own. When you outsource your marketing to professionals, you can save time, energy, and resources while focusing solely on the core of your business.
What can you outsource, you may ask? With the right professional digital marketing agency, you can let them handle many aspects of your marketing strategy, from website design and development, social media marketing, email marketing campaigns, and local SEO and SEO, to support and IT Helpdesk. Allowing the experts to take charge relieves you of the burden, allowing you to focus on what matters the most - your business!
Remember, nobody starts big, even the unicorns and big corporations.
There are plenty of great marketing strategies out there to help you grow your small business in 2023.
If you’re feeling overwhelmed, don’t worry — Team Elephant is here to help you out.
Elephant in the Boardroom is a full-service digital marketing agency in Melbourne, that are ready to take your business out, about, and thriving. You can leave all the trouble to our web design experts, developers, and creative marketing and content team.
