In the current digital landscape, the term “content marketing” gets thrown around a lot. Yet business owners are often reluctant to invest on it heavily because they are unsure if it will be effective for their company. Content marketing can help achieve business goals by attracting, engaging, and delighting your prospects with quality content that adds value to your brand. It also costs less than half of what you would normally spend on traditional marketing but can generate as much as 3 times the number of leads. And since majority of buyers do their shopping online, it has a major influence on their purchasing decisions. Here are the top reasons why your company needs to engage in content marketing.
Build Brand Awareness
This is one of the most important reasons for developing content. By creating quality content that offers value and resonates with your target market, you build an awareness of your brand. If you have excellent content, there’s a higher chance that readers will share it among their friends, family, or co-workers giving you the opportunity to widen your audience base and helps you increase your visibility online.
People Hate Hard Selling
People want to make informed decisions about the products or services they intend to purchase and are usually tired of the traditional sales tactics and old school ways of marketing. Research shows that around 80% of customers prefer to be educated about a product rather than be influenced by gimmicky advertising campaigns.
Gain Trust and Credibility
Content marketing helps you earn credibility by demonstrating how well you understand your prospects’ pain points. Be sure to tackle topics around your customers’ challenges and help them better understand what steps they need to take to solve their problems. Showcase your subject-matter expertise by highlighting important trends in your industry. It wouldn’t be long before your readers will value your website as a reputable source of information. Well-crafted content can draw consistent traffic to your site and social media accounts.
Rank Higher on Google
Google has been the de facto standard for search engines on the internet so ranking high in relevant search results should be a priority. This requires a good understanding of buyer psychology and what keywords they are likely to use when researching online. Invest in a good search engine optimization (SEO) plan because Google frequently updates their algorithms and old school techniques like keyword stuffing not only is ineffective but will also hurt your ranking. It brings down content that it deems to be “spammy” and adds no context or value to the source material. Google prioritizes sites with updated content so publishing new articles is key to maintaining a top spot.
Drive Customer Action
If a company continues to produce quality content, it will drive customer conversions over time. Studies show that there is a 6-fold increase in conversion when there is a steady stream of fresh content appearing on your site. It may require more effort, time, and money but it helps nurture leads, drives engagement and keeps you top of mind when the customer is ready to buy.
Develop Brand Loyalty
Brand loyalty is the holy grail of marketing. Creating useful content helps convert first time visitors into paying customers and also encourages them to keep doing business with you. Fresh content strengthens their affinity with your brand so that they are less likely to be lured by the competition. It cements your brand into the consciousness so that it is easier to promote new products going forward.
Do you need help developing content? Contact us for a consultation – call 0418967352 or email [email protected].