Do You Need A Digital Marketing Strategy?

21 June 2019

With 3 billion people predicted to be on social media platforms by 2021, more and more businesses have opted to have their presence felt thru different social media channels online. But is this enough without a digital marketing strategy?

With millions of your competitors also jumping aboard the social media band wagon, you'll need more that social media platforms to stand out and reach your customers. Cut through the clutter with a comprehensive digital marketing strategy. A digital marketing strategy is a carefully laid out plan that helps a company achieve its goals with the help of digital marketing platforms.

Here are four convincing reasons why you need digital marketing strategy:

Arrow hitting target to represent a clear strategic goal for your digital strategy

1 / Clear Strategic Goals

Fail to plan, plan to fail. Without a clear plan and actions, you can easily lose track of your goals and objectives. A digital marketing strategy establishes a strong ground of direction and focus with well defined tactics and applicable digital platforms at hand. In addition, setting up your goal applying the SMART Digital Marketing Objectives can give you a more structured approach to achieve realistic targets.

Image of an audience. A digital marketing plan helps you understand your target audience.

2/ Gain A Better Understanding of Your Market

While it is true that the digital world have created online traffic searches for businesses and customers, there isn’t much accuracy as to what type of and how many people pay a visit to your site or content. Digital marketing strategy helps you utilise various online tools to optimise and better understand your online marketplace. You can make sure that you are reaching the right people, that are relevant to your business with real-time results of your campaigns and tactics.

Picture of a hand holding money to represent how a good digital strategy is cost effective

3/ A Digital Marketing Strategy is Cost-Effective

Traditional marketing tactics often come with a hefty price and various hidden costs. Digital marketing is a low-cost and highly effective tactic that only requires time. This greatly benefits small businesses with limited budget to allocate to marketing. With little money spent compared to traditional marketing, there is a better chance to level the online competition between companies.

Funnel to represent optimising a digital marketing strategy and campaign

4/ Optimisation

A good digital strategy will give you leverage against competitors and clearly set out what goals you need to prioritise online. As digital marketing allows you to view your real-time results, you can adapt your tactics to improve results as you go. This gives your tactics agility. Allowing you to react to prevent or leverage an opportunity present, in real time, to create a massive impact for your business. In the long run, data and insights you also guide you to know how to optimise your resources and get the most out of your marketing and campaign tactics.

If you have a great product and need a cost effective way to reach your target audience, digital marketing may be the best way to go. Start building your digital marketing strategy today!

Not sure where to start? Give the Elephant team a buzz for a complimentary chat. We'll get you on the right track to success. 

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