So What Is SEO?
SEO (Search Engine Optimisation) improves a websites ability to rank on Google for specific products and services.
What’s the main benefit of SEO?
Your business will rank higher in search results so you’re more likely to get in front of customers who are searching for your product or service now. Get in front of customers ready to buy!
So now you've heard about SEO! Maybe you're 90% convinced that SEO works? What you probably wonder is why it is so powerful?
Did you know:
- 90% of people use Google to help them find relevant products and services
- 81% of people search online before buying & 84% of the clicks in search are in the organic results
- 70% of people don’t go past page 1 of Google when they are searching for something
Knowing statistics like the above - you can quickly understand the importance of SEO. SEO is now critical in ensuring you appear on page 1 of Google and stay there.
What are the 3 key areas of SEO?
The key areas to focus on to improve your SEO are:
1. Onsite Technical (Relevant heading, keywords, metatags, correctly naming pictures, backlinks and more...)
2. Content Creation (having relevant, engaging, rich and unique information and content)
3. and Offsite marketing (appearing on directories like Trade Matcher, Yellow Pages & True Local)
Have you heard about Rank Brain? It is Googles AI driven algorithm that works on long tail keyword phrases. It's just a part of Googles overall search Algorithm (Hummingbird), but it is exciting stuff. It helps google process its search results. It's essentially machine learning (it teaches itself), rather than being taught by people or following a program. With the frequent changes happening with Google - it is hard to keep up. It is a full time job!
SEO is not a cost, it's an investment.
No one wants to appear of Page 2, let alone page 100 of Google!
Do you need a website? Or if your website isn't ranking as well as you would like to on Google and would like a little extra help - speak to us at: [email protected] and let us help you build your brand and increase sales.
We have packages for all budgets.