The Power of Apps in Boosting Business
5 March 2019
Globally, it is estimated that 3.5 billion people use the internet regularly. Did you know that 80% access the internet with a mobile phone using a variety of apps? From start-ups to well-known brands, more and more businesses are realising the importance of establishing a presence in people’s mobile devices. Keeping up with people’s mobility and making your brand or service easily accessible can make a huge impact on your business. When you build an app, you are creating an opportunity for your company to increase revenue and to serve your customers better. Here are the top reasons why your business needs an app:
Open New Revenue Channels
Apps are not just another digital marketing fad. They are a powerful platforms to earn more money. You can increase revenue by placing in-app advertisements, by collecting fees for every download or by introducing paid features within the app. Apps can make it easy for your customers to order and pay for your products. You can use your app as a marketing channel for product announcements and other promotional campaigns. Design your ads in such a way that they are not intrusive and make sure they add value to your audience. You don’t want to ruin the experience by cluttering your app with too many distractions.
Get Priceless Customer Insights
Apps can be an excellent way for you to get to know your customers. You’d be surprised how much relevant data can gathered through apps. You can identify your most profitable regions, gather information on demographics, and get psychographic insights. Your app can also serve as a platform for your customers to contact you for queries, feedback or complaints. This information is vital if you are looking to improve existing products, enhance your services or even to identify new business opportunities in your industry. It can help you get the market’s pulse to stay ahead of the competition.
Increase Customer Engagement
When customers download your app and keep it in their mobile phone, there is a higher possibility that they will continue interacting with your brand. This connection can be strengthened through push notifications. These alerts capture their attention and give you the opportunity to influence your audience. Beacon-based location marketing enhances engagement even more. By using geofencing technology to provide location-based, contextual, and timely content, your prospect will be more likely to respond positively to your brand offerings. This significantly boosts your ability to close a sale. Customers are now more discerning and expects personalisation in every interaction. They want to feel valued and special. Well-designed mobile apps can make this possible.
Cultivate Customer Loyalty
Keep customers engaged through exclusive deals, freebies or loyalty programs. Apps allow them to easily manage their reward points with every interaction with your brand. Utilise gamification techniques to incentivise them to regularly use the app. It is less expensive to keep a returning customer than constantly spending marketing dollars to win a new one. That is why it is imperative to keep existing customers happy through innovative retention strategies.
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