The Power of Google Reviews

4 mins read

06 May 2025

With an average of 2.3 million Google searches performed every second, it makes the most sense to encourage and display reviews where the most number of people are actively searching for information. When you consider that 85% of customers rely on up to 10 product reviews before making a purchase, the power of Google Reviews become highly evident.

So what are Google Reviews? Google Reviews provides opportunities for any business to prove themselves to their potential customers. Google allows people to go online and leave their reviews about businesses without spending a dime or downloading an app. These reviews can help you compete with and level the playing field with other businesses with bigger marketing budgets for expensive ad campaigns and slick copy.

Moreover, reviews on Google have unprecedented power to influence brand trust, local SEO and feedback. If you're not already using Google Reviews to grow your business, here's a list of why you should:

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Reason to use Google Reviews #1: THEY BUILD TRUST

Today, consumers have developed a ritual routine to research a business before buying online. Value for money and transparency has become more and more relevant. This is why they spend time reading reviews for products and services they are interested in. People usually rely on positive reviews as they see it as a genuine response and a reflection of what their experience will be.

Reason to use Google Reviews #2: THEY IMPROVE CLICKABILITY

Clickability refers to how often a customer clicks on your link whenever it appears in search engines. You can have the best advertising campaign but if your business has a low clickability rate, all the effort becomes obsolete. Thanks to Google Review; if you have received a good amount of positive reviews, customers are more likely to click on your ad and increase your click-through rate.

Reason to use Google Reviews #3: INCREASE ONLINE EXPOSURE AND LOCAL SEO

In terms of an organic search, Google Reviews can help you improve your overall online presence. Google search algorithms are complex and consider many factors. Reviews are one of these factors. According to Moz, roughly 9% of Google’s entire search algorithm is driven by review signals that are focused around review quantity, velocity, and diversity. The combination of these 3 signals, if well-balanced and cohesive, can put your business ranking competitive on a Google results page. This is more effective than traditional keyword research and blogging.

Don't miss out. Get ahead with Google Reviews. It's free making it the ultimate cost-effective tool. You’ll quickly find that this can provide incredible ROI in a relatively short amount of time. Start collecting your reviews now!

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Peter Durning

Corp Centre

Candace is a pleasure to deal with! She understands how important the image of our business is and delivers results to ensure the said image is top notch!

Jose Alvarez

JYGA Group | Project Manager

We really liked the high standard of customer service we received from the moment we decided to get the project done. Great communication and the website looks like ten (not one) million dollars. We were really impressed with the attention to detail and can do attitude from the team at elephant in the boardroom. All the questions we asked were answered promptly and nothing was too difficult. The website looks fantastic and we will definitely recommend you to all our business partners.

Kiki Makrogiannis

CO-FOUNDER | TRADE MATCHER

Elephant didn't just build Trade Matcher a website, they built us a Directory that could facilitate us in achieving our business goal: "linking locals". The team are excellent! Knowledgable, creative, innovative, pro-active and sensative to urgency. Highly recommended.

Launce Kent

DIRECTOR | WEALTH EVOLUTION FINANCIAL PLANNING

We engaged Elephant in the Boardroom to design and develop a new landing page, then website for our company Wealth Evolution Financial Planning. The website was built quickly, to specifications and it exceeded our expectations. Elephant made themselves available throughout the build 24/7 and made the process simple. We are ecstatic with the results. We have recommended Elephant to many of our clients and will continue to do so.

MMSG

DIGITAL CHANNEL MANAGER

A truely professional company that will deliver as promised and beyond.

PETROTTERS

Founder

Elephant In The Boardroom has been nothing short of exceptional. Going above and beyond to ensure my business succeeds has really helped solidify the relationship between us. We will continue to work with them as our business grows. We would have no hesitation in recommending their work to our networks.

Jo Marcou

Next Millennium Group

Big thank you to Candace director of Elephant in the Boardroom for bringing our vision and branding to life! Your professionalism and attention to detail is second to none - you have truly exceeded our expectations. Above all you were an absolute pleasure to deal with no task being to big or small, regardless of time of day! I cannot recommend the fantastic team at Elephant In the Boardroom enough.

Dr Joe Donnoli

Inate Health

Elephant In The Boardroom have created for us a wonderful, interactive and easy to use website. They are an up and coming company that are keen to stamp their name in this very competitive market. I am certain that if my dealings with them are anything to go by they will certainly succeed. Thank you Adi and Candace and we all here at Mount Street Chiropractic Centre wish you all the success.

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