Almost very industry today heavily relies on artificial intelligence to speed up and automate their processes. But this may come at a cost! Despite it's growing popularity, it still remains a risky venture and can pose several potential threats to your business and marketing endeavours. 

When new technologies arise, there usually is a skepticism around it; therefore it is important for businesses, marketers and creators to mindfully outweigh the pros and cons of using artificial intelligence no matter how popular it is now.

What are some of the dangers that come with implementing artificial intelligence into your marketing? How safe is integrating AI into your strategies? Find all the answers to these pressing questions in this blog! 

The risks of Artificial Intelligence in marketing

There are few vital risks associated with AI, some pragmatic and some ethical. Some of the alarming risks with AI marketing include things like consumer privacy, biassed programming, danger to humans, and unclear legal regulation.

The use of AI poses legal and ethical concerns. 

While AI provides a faster way to produce content or strategise your business marketing, it remains controversial both legally and ethically.

One problem associated with relying on AI is its inability to filter out biases and prejudices in its responses. This continues to appear as a threat in today’s market setting where people care about a brand's social reputation. 

Marketing tools that use AI for gathering personal data are also being closely scrutinised under the legal norms. 

Artificial intelligence isn't programmed to ask for permission before collecting data from customers thus ignoring the privacy policies of most users.

The use of AI affects SEO.

While Google and other search engines have strongly stated they prioritise high-quality content regardless of their source, it's still a vague proposition. Most content writers now resort to AI to help them draft marketing copy for their online sites. And while it may appear as high-quality on paper, the SEO algorithms think otherwise, leading to lower rankings for such content. 

The use of AI still needs human intervention. 

It seems entirely promising at first glance, but it still needs to be crosschecked and filtered by the human eye. Without human intervention, AI cannot fulfil its role. Its inability to self-evolve means an increase in personnel numbers to watch over its overall performance.

And this is one problem commonly faced in AI writing applications. While the intel of ChatGPT can conjure up comprehensive content in an instant, its messaging, branding, and relevance still lacks authenticity.

Another similar problem is AI-powered video and audio editing apps, particularly with AI-generated voice features and avatars for presentations. Audiences can easily distinguish an AI-generated project from a real one, primarily due to the lack of gestures by avatars and speaking intonations from AI audio (diction, accent, pronunciation, etc.).  

It turns out humans can still do it better. 

Most people hate chatting with robots. 

Another example of AI's contextual inability is chatbots not meeting most customers' specific enquiries. 

These chatbots' inability to adjust to users' queries and give out personalised responses are a huge pet peeve for most customers, especially those with client service concerns.

AIs are merely programmed assistants, therefore as the conversation unfolds and dives more into details, more of their limitations show up. 

Its accuracy remains in question. 

Accuracy is paramount when it comes to marketing. Although AI can provide comprehensive answers for marketing strategies, its efficiency remains questionable. 

Ultimately, AI isn’t properly equipped to conduct data analysis and research meaning it needs to be fed updated information by programmers to ensure it keeps up with current trends. For example, ChatGPT programmers needed to update the AI search engine before releasing its succeeding version, ChatGPT 4 as its data coverage ended by 2021. 

Industries might get too reliant on it. 

Even with the drawbacks and risks listed previously, AI is still widely used by businesses and continues to be an exceptional marketing tool. However, its excellence and convenience could lead to over-dependence.

People could lose touch with their creative and strategic approach, a crucial skill in marketing. Ai also tends to curb team interactions as marketers increasingly resort to AI assisted tools thus excluding several values, such as teamwork, competence, and other marketing tactics practised by humans.  

There is no content variation. 

It is fascinating how ChatGPT and other AI tools  can conjure content almost instantly. However, this AI-generated material may get rehashed, eventually failing to achieve humanlike script formations due to a lack of variety. 

 Incorporating Ai-produced content into your business can negatively affect SEO rankings. Additionally, frustrated readers may develop a negative impression of your brand for not providing quality content which can eventually harm your business. 

How to mitigate risks of Artificial Intelligence in marketing 

The risks of using artificial intelligence can be daunting. But there are ways to navigate through these potential harm and use it to your advantage. 

• Start by identifying what specific dangers present themselves. Predict what areas may be problematic at some point. For example, depending on AI-generated content will bring about a stagnation in your published content due to its inability to produce variations in the narrative - That's one problem you identified. 
• Next step is to construct an alternative plan to effectively overcome the problem. For example: Moving forward, you can only use AI tools for inspiration for future content. But the chief content creator would be you thus, allowing you to keep your brand's tone and ideology alive and appealing to the readers. 
• If you’re concerned about customer’s data privacy, duly inform them about AI’s use for the collected data. That way, you ensure transparency while doing business. 

If AI seems to be taking away your brand's creativity, refrain from using these tools and dedicate some time into brainstorming. No AI machine can ever possess the ability to be as creative as the human mind.

Some final thoughts

Being too dependent on artificial intelligence might come with more harm than good, but making use of it is still a vital practice as it keeps our marketing strategies progressing. All we need is a little moderation. A single ChatGPT prompt or any AI tool available won't determine the success of your marketing strategies. Trust your creative mind to do the work for you. 

If having a better digital marketing strategy for your business is on your mind, reach out to us at Elephant in the Boardroom! Helping you navigate this complicated but exciting world of digital marketing is our goal, and success is where we're both headed! 

Almost very industry today heavily relies on artificial intelligence to speed up and automate their processes. But this may come at a cost! Despite it's growing popularity, it still remains a risky venture and can pose several potential threats to your business and marketing endeavours. 

When new technologies arise, there usually is a skepticism around it; therefore it is important for businesses, marketers and creators to mindfully outweigh the pros and cons of using artificial intelligence no matter how popular it is now.

What are some of the dangers that come with implementing artificial intelligence into your marketing? How safe is integrating AI into your strategies? Find all the answers to these pressing questions in this blog! 

The risks of Artificial Intelligence in marketing

There are few vital risks associated with AI, some pragmatic and some ethical. Some of the alarming risks with AI marketing include things like consumer privacy, biassed programming, danger to humans, and unclear legal regulation.

The use of AI poses legal and ethical concerns. 

While AI provides a faster way to produce content or strategise your business marketing, it remains controversial both legally and ethically.

One problem associated with relying on AI is its inability to filter out biases and prejudices in its responses. This continues to appear as a threat in today’s market setting where people care about a brand's social reputation. 

Marketing tools that use AI for gathering personal data are also being closely scrutinised under the legal norms. 

Artificial intelligence isn't programmed to ask for permission before collecting data from customers thus ignoring the privacy policies of most users.

The use of AI affects SEO.

While Google and other search engines have strongly stated they prioritise high-quality content regardless of their source, it's still a vague proposition. Most content writers now resort to AI to help them draft marketing copy for their online sites. And while it may appear as high-quality on paper, the SEO algorithms think otherwise, leading to lower rankings for such content. 

The use of AI still needs human intervention. 

It seems entirely promising at first glance, but it still needs to be crosschecked and filtered by the human eye. Without human intervention, AI cannot fulfil its role. Its inability to self-evolve means an increase in personnel numbers to watch over its overall performance.

And this is one problem commonly faced in AI writing applications. While the intel of ChatGPT can conjure up comprehensive content in an instant, its messaging, branding, and relevance still lacks authenticity.

Another similar problem is AI-powered video and audio editing apps, particularly with AI-generated voice features and avatars for presentations. Audiences can easily distinguish an AI-generated project from a real one, primarily due to the lack of gestures by avatars and speaking intonations from AI audio (diction, accent, pronunciation, etc.).  

It turns out humans can still do it better. 

Most people hate chatting with robots. 

Another example of AI's contextual inability is chatbots not meeting most customers' specific enquiries. 

These chatbots' inability to adjust to users' queries and give out personalised responses are a huge pet peeve for most customers, especially those with client service concerns.

AIs are merely programmed assistants, therefore as the conversation unfolds and dives more into details, more of their limitations show up. 

Its accuracy remains in question. 

Accuracy is paramount when it comes to marketing. Although AI can provide comprehensive answers for marketing strategies, its efficiency remains questionable. 

Ultimately, AI isn’t properly equipped to conduct data analysis and research meaning it needs to be fed updated information by programmers to ensure it keeps up with current trends. For example, ChatGPT programmers needed to update the AI search engine before releasing its succeeding version, ChatGPT 4 as its data coverage ended by 2021. 

Industries might get too reliant on it. 

Even with the drawbacks and risks listed previously, AI is still widely used by businesses and continues to be an exceptional marketing tool. However, its excellence and convenience could lead to over-dependence.

People could lose touch with their creative and strategic approach, a crucial skill in marketing. Ai also tends to curb team interactions as marketers increasingly resort to AI assisted tools thus excluding several values, such as teamwork, competence, and other marketing tactics practised by humans.  

There is no content variation. 

It is fascinating how ChatGPT and other AI tools  can conjure content almost instantly. However, this AI-generated material may get rehashed, eventually failing to achieve humanlike script formations due to a lack of variety. 

 Incorporating Ai-produced content into your business can negatively affect SEO rankings. Additionally, frustrated readers may develop a negative impression of your brand for not providing quality content which can eventually harm your business. 

How to mitigate risks of Artificial Intelligence in marketing 

The risks of using artificial intelligence can be daunting. But there are ways to navigate through these potential harm and use it to your advantage. 

• Start by identifying what specific dangers present themselves. Predict what areas may be problematic at some point. For example, depending on AI-generated content will bring about a stagnation in your published content due to its inability to produce variations in the narrative - That's one problem you identified. 
• Next step is to construct an alternative plan to effectively overcome the problem. For example: Moving forward, you can only use AI tools for inspiration for future content. But the chief content creator would be you thus, allowing you to keep your brand's tone and ideology alive and appealing to the readers. 
• If you’re concerned about customer’s data privacy, duly inform them about AI’s use for the collected data. That way, you ensure transparency while doing business. 

If AI seems to be taking away your brand's creativity, refrain from using these tools and dedicate some time into brainstorming. No AI machine can ever possess the ability to be as creative as the human mind.

Some final thoughts

Being too dependent on artificial intelligence might come with more harm than good, but making use of it is still a vital practice as it keeps our marketing strategies progressing. All we need is a little moderation. A single ChatGPT prompt or any AI tool available won't determine the success of your marketing strategies. Trust your creative mind to do the work for you. 

If having a better digital marketing strategy for your business is on your mind, reach out to us at Elephant in the Boardroom! Helping you navigate this complicated but exciting world of digital marketing is our goal, and success is where we're both headed! 

The new social media platform 'Threads' is all over the place. Presented as an alternative to Elon Musk’s rubbled Twitter, you might be curious how Threads is different and what fresh social media experiences it has to offer. 

Well, you've landed on the right blog! 

Today, we'll uncover what exactly Threads is, its features, and how you can make the best out of this new app!

What is Threads? 

Threads is a new text-based social media platform from Meta, which can be accessed via Instagram. Primarily, it allows you to share photos and videos with your friends and family in a more organised way. It's like a digital scrapbook, where you can create different "threads" for different topics or events. 

For example, you can create a thread for your vacation, your child's first year of school, or your latest home renovation project. Just add your photos and insights and it's good to go! 

Friends and family who follow you will be able to see your thread in their News Feed, and can tap to view all of the photos and videos you've added. They can also add their comments and reactions. 

Why more people are Threading away

After a $44-billion deal that led Elon Musk to take over Twitter in October 2022, things started to quickly fall apart for the platform. From the messy blue verified badge to numerous user privacy issues, hate speech, targeted ads, and inaction by executives, users needed a less problematic app with the same features. 

And that’s where Meta's Threads came to the rescue.

After its July 6th launch, it’s safe to say that users were craving a fresh start, as 100 million active users signed up within the first 5 days. One advantage it has over Twitter is that your friends and followers on Instagram can easily find and follow you on Threads since the two apps are interconnected. 

What can you do in Threads? 

While the app is still brand new, Threads is no different than other social media platforms, most notable its parent app, Instagram. 

You can share updates either in plain text or with media like images, videos, and GIFs. Your followers and friends can react and comment on your threads, and you can reciprocate on their updates. You can also reshare posts much like Twitter’s 'retweet' function. 

And if you're more of a storyteller, you won’t be limited by a character counter on Threads allowing you to post updates that are up to 500 words long. That's 280-characters more than Twitter has at the moment. (Twitter Blue, the paid option, has a 10,000-character limit). 

If you're a brand looking to expand in a new community, the perfect opportunity is waiting for you here at Threads! Since most industries haven’t caught on yet, you may be among the first in your niche and present yourself as an authority on a platform with a new audience.

How can I get Threads? 

Threads is readily available for download on both iOS App Store and the Google Play Store. 

If you have an Instagram account, it's easier to migrate to Threads, as they are already linked. Just click on your username on the bottom section of the Threads welcome screen and you're in! 

Upon logging in, you'll be inputting your personal information and choosing your account’s privacy options. You can conveniently import your followers from Instagram and instantly follow them on Threads. And if they are verified on Instagram, the blue check will also carry over to Threads, so you won't need to get verified again. 

Want to know if you're following the real account on Threads? Head over to their Instagram account where you'll find the correct link in their bio, below their username. This will allow you to double check that their account matches the profile you are following. 

Is Threads safe to use?

While Threads have undeniably provided a safer avenue for social media users, one glaring aspect of the app, and other social media platforms in general, is its data usage. 

At the moment, Threads doesn't have ads yet, but like Instagram that relies on user data for targeted ads, it won't take long before this app that gained millions of users in its first week out will welcome advertisers. 

However, you’ll decide whether you'll allow your user data to be utilised by their third-party affiliates for their ad targeting efforts.

Are you 'Thready'? 

In a messy social media world, the emergence of Threads is a breath of fresh air, promising a new avenue for us to engage, connect, and share our experiences with people without having second thoughts or holding back. And if you're looking to grow with Threads, there's no other time to do it than now! 

So, why wait? Take the leap into the future of social media with Threads and let Melbourne's leading social media marketing agency, Elephant in the Boardroom, be your guiding light. Embrace the possibilities, engage your audience, and make your mark in this digital landscape. 

The road to your empowered social media campaign begins here at www.elephantintheboardroom.com.au!  Or better yet, let’s talk via our official Threads account @elephantintheboardroom! 

The new social media platform 'Threads' is all over the place. Presented as an alternative to Elon Musk’s rubbled Twitter, you might be curious how Threads is different and what fresh social media experiences it has to offer. 

Well, you've landed on the right blog! 

Today, we'll uncover what exactly Threads is, its features, and how you can make the best out of this new app!

What is Threads? 

Threads is a new text-based social media platform from Meta, which can be accessed via Instagram. Primarily, it allows you to share photos and videos with your friends and family in a more organised way. It's like a digital scrapbook, where you can create different "threads" for different topics or events. 

For example, you can create a thread for your vacation, your child's first year of school, or your latest home renovation project. Just add your photos and insights and it's good to go! 

Friends and family who follow you will be able to see your thread in their News Feed, and can tap to view all of the photos and videos you've added. They can also add their comments and reactions. 

Why more people are Threading away

After a $44-billion deal that led Elon Musk to take over Twitter in October 2022, things started to quickly fall apart for the platform. From the messy blue verified badge to numerous user privacy issues, hate speech, targeted ads, and inaction by executives, users needed a less problematic app with the same features. 

And that’s where Meta's Threads came to the rescue.

After its July 6th launch, it’s safe to say that users were craving a fresh start, as 100 million active users signed up within the first 5 days. One advantage it has over Twitter is that your friends and followers on Instagram can easily find and follow you on Threads since the two apps are interconnected. 

What can you do in Threads? 

While the app is still brand new, Threads is no different than other social media platforms, most notable its parent app, Instagram. 

You can share updates either in plain text or with media like images, videos, and GIFs. Your followers and friends can react and comment on your threads, and you can reciprocate on their updates. You can also reshare posts much like Twitter’s 'retweet' function. 

And if you're more of a storyteller, you won’t be limited by a character counter on Threads allowing you to post updates that are up to 500 words long. That's 280-characters more than Twitter has at the moment. (Twitter Blue, the paid option, has a 10,000-character limit). 

If you're a brand looking to expand in a new community, the perfect opportunity is waiting for you here at Threads! Since most industries haven’t caught on yet, you may be among the first in your niche and present yourself as an authority on a platform with a new audience.

How can I get Threads? 

Threads is readily available for download on both iOS App Store and the Google Play Store. 

If you have an Instagram account, it's easier to migrate to Threads, as they are already linked. Just click on your username on the bottom section of the Threads welcome screen and you're in! 

Upon logging in, you'll be inputting your personal information and choosing your account’s privacy options. You can conveniently import your followers from Instagram and instantly follow them on Threads. And if they are verified on Instagram, the blue check will also carry over to Threads, so you won't need to get verified again. 

Want to know if you're following the real account on Threads? Head over to their Instagram account where you'll find the correct link in their bio, below their username. This will allow you to double check that their account matches the profile you are following. 

Is Threads safe to use?

While Threads have undeniably provided a safer avenue for social media users, one glaring aspect of the app, and other social media platforms in general, is its data usage. 

At the moment, Threads doesn't have ads yet, but like Instagram that relies on user data for targeted ads, it won't take long before this app that gained millions of users in its first week out will welcome advertisers. 

However, you’ll decide whether you'll allow your user data to be utilised by their third-party affiliates for their ad targeting efforts.

Are you 'Thready'? 

In a messy social media world, the emergence of Threads is a breath of fresh air, promising a new avenue for us to engage, connect, and share our experiences with people without having second thoughts or holding back. And if you're looking to grow with Threads, there's no other time to do it than now! 

So, why wait? Take the leap into the future of social media with Threads and let Melbourne's leading social media marketing agency, Elephant in the Boardroom, be your guiding light. Embrace the possibilities, engage your audience, and make your mark in this digital landscape. 

The road to your empowered social media campaign begins here at www.elephantintheboardroom.com.au!  Or better yet, let’s talk via our official Threads account @elephantintheboardroom! 

The new social media platform 'Threads' is all over the place. Presented as an alternative to Elon Musk’s rubbled Twitter, you might be curious how Threads is different and what fresh social media experiences it has to offer. 

Well, you've landed on the right blog! 

Today, we'll uncover what exactly Threads is, its features, and how you can make the best out of this new app!

What is Threads? 

Threads is a new text-based social media platform from Meta, which can be accessed via Instagram. Primarily, it allows you to share photos and videos with your friends and family in a more organised way. It's like a digital scrapbook, where you can create different "threads" for different topics or events. 

For example, you can create a thread for your vacation, your child's first year of school, or your latest home renovation project. Just add your photos and insights and it's good to go! 

Friends and family who follow you will be able to see your thread in their News Feed, and can tap to view all of the photos and videos you've added. They can also add their comments and reactions. 

Why more people are Threading away

After a $44-billion deal that led Elon Musk to take over Twitter in October 2022, things started to quickly fall apart for the platform. From the messy blue verified badge to numerous user privacy issues, hate speech, targeted ads, and inaction by executives, users needed a less problematic app with the same features. 

And that’s where Meta's Threads came to the rescue.

After its July 6th launch, it’s safe to say that users were craving a fresh start, as 100 million active users signed up within the first 5 days. One advantage it has over Twitter is that your friends and followers on Instagram can easily find and follow you on Threads since the two apps are interconnected. 

What can you do in Threads? 

While the app is still brand new, Threads is no different than other social media platforms, most notable its parent app, Instagram. 

You can share updates either in plain text or with media like images, videos, and GIFs. Your followers and friends can react and comment on your threads, and you can reciprocate on their updates. You can also reshare posts much like Twitter’s 'retweet' function. 

And if you're more of a storyteller, you won’t be limited by a character counter on Threads allowing you to post updates that are up to 500 words long. That's 280-characters more than Twitter has at the moment. (Twitter Blue, the paid option, has a 10,000-character limit). 

If you're a brand looking to expand in a new community, the perfect opportunity is waiting for you here at Threads! Since most industries haven’t caught on yet, you may be among the first in your niche and present yourself as an authority on a platform with a new audience.

How can I get Threads? 

Threads is readily available for download on both iOS App Store and the Google Play Store. 

If you have an Instagram account, it's easier to migrate to Threads, as they are already linked. Just click on your username on the bottom section of the Threads welcome screen and you're in! 

Upon logging in, you'll be inputting your personal information and choosing your account’s privacy options. You can conveniently import your followers from Instagram and instantly follow them on Threads. And if they are verified on Instagram, the blue check will also carry over to Threads, so you won't need to get verified again. 

Want to know if you're following the real account on Threads? Head over to their Instagram account where you'll find the correct link in their bio, below their username. This will allow you to double check that their account matches the profile you are following. 

Is Threads safe to use?

While Threads have undeniably provided a safer avenue for social media users, one glaring aspect of the app, and other social media platforms in general, is its data usage. 

At the moment, Threads doesn't have ads yet, but like Instagram that relies on user data for targeted ads, it won't take long before this app that gained millions of users in its first week out will welcome advertisers. 

However, you’ll decide whether you'll allow your user data to be utilised by their third-party affiliates for their ad targeting efforts.

Are you 'Thready'? 

In a messy social media world, the emergence of Threads is a breath of fresh air, promising a new avenue for us to engage, connect, and share our experiences with people without having second thoughts or holding back. And if you're looking to grow with Threads, there's no other time to do it than now! 

So, why wait? Take the leap into the future of social media with Threads and let Melbourne's leading social media marketing agency, Elephant in the Boardroom, be your guiding light. Embrace the possibilities, engage your audience, and make your mark in this digital landscape. 

The road to your empowered social media campaign begins here at www.elephantintheboardroom.com.au!  Or better yet, let’s talk via our official Threads account @elephantintheboardroom! 

The new social media platform 'Threads' is all over the place. Presented as an alternative to Elon Musk’s rubbled Twitter, you might be curious how Threads is different and what fresh social media experiences it has to offer. 

Well, you've landed on the right blog! 

Today, we'll uncover what exactly Threads is, its features, and how you can make the best out of this new app!

What is Threads? 

Threads is a new text-based social media platform from Meta, which can be accessed via Instagram. Primarily, it allows you to share photos and videos with your friends and family in a more organised way. It's like a digital scrapbook, where you can create different "threads" for different topics or events. 

For example, you can create a thread for your vacation, your child's first year of school, or your latest home renovation project. Just add your photos and insights and it's good to go! 

Friends and family who follow you will be able to see your thread in their News Feed, and can tap to view all of the photos and videos you've added. They can also add their comments and reactions. 

Why more people are Threading away

After a $44-billion deal that led Elon Musk to take over Twitter in October 2022, things started to quickly fall apart for the platform. From the messy blue verified badge to numerous user privacy issues, hate speech, targeted ads, and inaction by executives, users needed a less problematic app with the same features. 

And that’s where Meta's Threads came to the rescue.

After its July 6th launch, it’s safe to say that users were craving a fresh start, as 100 million active users signed up within the first 5 days. One advantage it has over Twitter is that your friends and followers on Instagram can easily find and follow you on Threads since the two apps are interconnected. 

What can you do in Threads? 

While the app is still brand new, Threads is no different than other social media platforms, most notable its parent app, Instagram. 

You can share updates either in plain text or with media like images, videos, and GIFs. Your followers and friends can react and comment on your threads, and you can reciprocate on their updates. You can also reshare posts much like Twitter’s 'retweet' function. 

And if you're more of a storyteller, you won’t be limited by a character counter on Threads allowing you to post updates that are up to 500 words long. That's 280-characters more than Twitter has at the moment. (Twitter Blue, the paid option, has a 10,000-character limit). 

If you're a brand looking to expand in a new community, the perfect opportunity is waiting for you here at Threads! Since most industries haven’t caught on yet, you may be among the first in your niche and present yourself as an authority on a platform with a new audience.

How can I get Threads? 

Threads is readily available for download on both iOS App Store and the Google Play Store. 

If you have an Instagram account, it's easier to migrate to Threads, as they are already linked. Just click on your username on the bottom section of the Threads welcome screen and you're in! 

Upon logging in, you'll be inputting your personal information and choosing your account’s privacy options. You can conveniently import your followers from Instagram and instantly follow them on Threads. And if they are verified on Instagram, the blue check will also carry over to Threads, so you won't need to get verified again. 

Want to know if you're following the real account on Threads? Head over to their Instagram account where you'll find the correct link in their bio, below their username. This will allow you to double check that their account matches the profile you are following. 

Is Threads safe to use?

While Threads have undeniably provided a safer avenue for social media users, one glaring aspect of the app, and other social media platforms in general, is its data usage. 

At the moment, Threads doesn't have ads yet, but like Instagram that relies on user data for targeted ads, it won't take long before this app that gained millions of users in its first week out will welcome advertisers. 

However, you’ll decide whether you'll allow your user data to be utilised by their third-party affiliates for their ad targeting efforts.

Are you 'Thready'? 

In a messy social media world, the emergence of Threads is a breath of fresh air, promising a new avenue for us to engage, connect, and share our experiences with people without having second thoughts or holding back. And if you're looking to grow with Threads, there's no other time to do it than now! 

So, why wait? Take the leap into the future of social media with Threads and let Melbourne's leading social media marketing agency, Elephant in the Boardroom, be your guiding light. Embrace the possibilities, engage your audience, and make your mark in this digital landscape. 

The road to your empowered social media campaign begins here at www.elephantintheboardroom.com.au!  Or better yet, let’s talk via our official Threads account @elephantintheboardroom! 

The new social media platform 'Threads' is all over the place. Presented as an alternative to Elon Musk’s rubbled Twitter, you might be curious how Threads is different and what fresh social media experiences it has to offer. 

Well, you've landed on the right blog! 

Today, we'll uncover what exactly Threads is, its features, and how you can make the best out of this new app!

What is Threads? 

Threads is a new text-based social media platform from Meta, which can be accessed via Instagram. Primarily, it allows you to share photos and videos with your friends and family in a more organised way. It's like a digital scrapbook, where you can create different "threads" for different topics or events. 

For example, you can create a thread for your vacation, your child's first year of school, or your latest home renovation project. Just add your photos and insights and it's good to go! 

Friends and family who follow you will be able to see your thread in their News Feed, and can tap to view all of the photos and videos you've added. They can also add their comments and reactions. 

Why more people are Threading away

After a $44-billion deal that led Elon Musk to take over Twitter in October 2022, things started to quickly fall apart for the platform. From the messy blue verified badge to numerous user privacy issues, hate speech, targeted ads, and inaction by executives, users needed a less problematic app with the same features. 

And that’s where Meta's Threads came to the rescue.

After its July 6th launch, it’s safe to say that users were craving a fresh start, as 100 million active users signed up within the first 5 days. One advantage it has over Twitter is that your friends and followers on Instagram can easily find and follow you on Threads since the two apps are interconnected. 

What can you do in Threads? 

While the app is still brand new, Threads is no different than other social media platforms, most notable its parent app, Instagram. 

You can share updates either in plain text or with media like images, videos, and GIFs. Your followers and friends can react and comment on your threads, and you can reciprocate on their updates. You can also reshare posts much like Twitter’s 'retweet' function. 

And if you're more of a storyteller, you won’t be limited by a character counter on Threads allowing you to post updates that are up to 500 words long. That's 280-characters more than Twitter has at the moment. (Twitter Blue, the paid option, has a 10,000-character limit). 

If you're a brand looking to expand in a new community, the perfect opportunity is waiting for you here at Threads! Since most industries haven’t caught on yet, you may be among the first in your niche and present yourself as an authority on a platform with a new audience.

How can I get Threads? 

Threads is readily available for download on both iOS App Store and the Google Play Store. 

If you have an Instagram account, it's easier to migrate to Threads, as they are already linked. Just click on your username on the bottom section of the Threads welcome screen and you're in! 

Upon logging in, you'll be inputting your personal information and choosing your account’s privacy options. You can conveniently import your followers from Instagram and instantly follow them on Threads. And if they are verified on Instagram, the blue check will also carry over to Threads, so you won't need to get verified again. 

Want to know if you're following the real account on Threads? Head over to their Instagram account where you'll find the correct link in their bio, below their username. This will allow you to double check that their account matches the profile you are following. 

Is Threads safe to use?

While Threads have undeniably provided a safer avenue for social media users, one glaring aspect of the app, and other social media platforms in general, is its data usage. 

At the moment, Threads doesn't have ads yet, but like Instagram that relies on user data for targeted ads, it won't take long before this app that gained millions of users in its first week out will welcome advertisers. 

However, you’ll decide whether you'll allow your user data to be utilised by their third-party affiliates for their ad targeting efforts.

Are you 'Thready'? 

In a messy social media world, the emergence of Threads is a breath of fresh air, promising a new avenue for us to engage, connect, and share our experiences with people without having second thoughts or holding back. And if you're looking to grow with Threads, there's no other time to do it than now! 

So, why wait? Take the leap into the future of social media with Threads and let Melbourne's leading social media marketing agency, Elephant in the Boardroom, be your guiding light. Embrace the possibilities, engage your audience, and make your mark in this digital landscape. 

The road to your empowered social media campaign begins here at www.elephantintheboardroom.com.au!  Or better yet, let’s talk via our official Threads account @elephantintheboardroom! 

The new social media platform 'Threads' is all over the place. Presented as an alternative to Elon Musk’s rubbled Twitter, you might be curious how Threads is different and what fresh social media experiences it has to offer. 

Well, you've landed on the right blog! 

Today, we'll uncover what exactly Threads is, its features, and how you can make the best out of this new app!

What is Threads? 

Threads is a new text-based social media platform from Meta, which can be accessed via Instagram. Primarily, it allows you to share photos and videos with your friends and family in a more organised way. It's like a digital scrapbook, where you can create different "threads" for different topics or events. 

For example, you can create a thread for your vacation, your child's first year of school, or your latest home renovation project. Just add your photos and insights and it's good to go! 

Friends and family who follow you will be able to see your thread in their News Feed, and can tap to view all of the photos and videos you've added. They can also add their comments and reactions. 

Why more people are Threading away

After a $44-billion deal that led Elon Musk to take over Twitter in October 2022, things started to quickly fall apart for the platform. From the messy blue verified badge to numerous user privacy issues, hate speech, targeted ads, and inaction by executives, users needed a less problematic app with the same features. 

And that’s where Meta's Threads came to the rescue.

After its July 6th launch, it’s safe to say that users were craving a fresh start, as 100 million active users signed up within the first 5 days. One advantage it has over Twitter is that your friends and followers on Instagram can easily find and follow you on Threads since the two apps are interconnected. 

What can you do in Threads? 

While the app is still brand new, Threads is no different than other social media platforms, most notable its parent app, Instagram. 

You can share updates either in plain text or with media like images, videos, and GIFs. Your followers and friends can react and comment on your threads, and you can reciprocate on their updates. You can also reshare posts much like Twitter’s 'retweet' function. 

And if you're more of a storyteller, you won’t be limited by a character counter on Threads allowing you to post updates that are up to 500 words long. That's 280-characters more than Twitter has at the moment. (Twitter Blue, the paid option, has a 10,000-character limit). 

If you're a brand looking to expand in a new community, the perfect opportunity is waiting for you here at Threads! Since most industries haven’t caught on yet, you may be among the first in your niche and present yourself as an authority on a platform with a new audience.

How can I get Threads? 

Threads is readily available for download on both iOS App Store and the Google Play Store. 

If you have an Instagram account, it's easier to migrate to Threads, as they are already linked. Just click on your username on the bottom section of the Threads welcome screen and you're in! 

Upon logging in, you'll be inputting your personal information and choosing your account’s privacy options. You can conveniently import your followers from Instagram and instantly follow them on Threads. And if they are verified on Instagram, the blue check will also carry over to Threads, so you won't need to get verified again. 

Want to know if you're following the real account on Threads? Head over to their Instagram account where you'll find the correct link in their bio, below their username. This will allow you to double check that their account matches the profile you are following. 

Is Threads safe to use?

While Threads have undeniably provided a safer avenue for social media users, one glaring aspect of the app, and other social media platforms in general, is its data usage. 

At the moment, Threads doesn't have ads yet, but like Instagram that relies on user data for targeted ads, it won't take long before this app that gained millions of users in its first week out will welcome advertisers. 

However, you’ll decide whether you'll allow your user data to be utilised by their third-party affiliates for their ad targeting efforts.

Are you 'Thready'? 

In a messy social media world, the emergence of Threads is a breath of fresh air, promising a new avenue for us to engage, connect, and share our experiences with people without having second thoughts or holding back. And if you're looking to grow with Threads, there's no other time to do it than now! 

So, why wait? Take the leap into the future of social media with Threads and let Melbourne's leading social media marketing agency, Elephant in the Boardroom, be your guiding light. Embrace the possibilities, engage your audience, and make your mark in this digital landscape. 

The road to your empowered social media campaign begins here at www.elephantintheboardroom.com.au!  Or better yet, let’s talk via our official Threads account @elephantintheboardroom! 

The new social media platform 'Threads' is all over the place. Presented as an alternative to Elon Musk’s rubbled Twitter, you might be curious how Threads is different and what fresh social media experiences it has to offer. 

Well, you've landed on the right blog! 

Today, we'll uncover what exactly Threads is, its features, and how you can make the best out of this new app!

What is Threads? 

Threads is a new text-based social media platform from Meta, which can be accessed via Instagram. Primarily, it allows you to share photos and videos with your friends and family in a more organised way. It's like a digital scrapbook, where you can create different "threads" for different topics or events. 

For example, you can create a thread for your vacation, your child's first year of school, or your latest home renovation project. Just add your photos and insights and it's good to go! 

Friends and family who follow you will be able to see your thread in their News Feed, and can tap to view all of the photos and videos you've added. They can also add their comments and reactions. 

Why more people are Threading away

After a $44-billion deal that led Elon Musk to take over Twitter in October 2022, things started to quickly fall apart for the platform. From the messy blue verified badge to numerous user privacy issues, hate speech, targeted ads, and inaction by executives, users needed a less problematic app with the same features. 

And that’s where Meta's Threads came to the rescue.

After its July 6th launch, it’s safe to say that users were craving a fresh start, as 100 million active users signed up within the first 5 days. One advantage it has over Twitter is that your friends and followers on Instagram can easily find and follow you on Threads since the two apps are interconnected. 

What can you do in Threads? 

While the app is still brand new, Threads is no different than other social media platforms, most notable its parent app, Instagram. 

You can share updates either in plain text or with media like images, videos, and GIFs. Your followers and friends can react and comment on your threads, and you can reciprocate on their updates. You can also reshare posts much like Twitter’s 'retweet' function. 

And if you're more of a storyteller, you won’t be limited by a character counter on Threads allowing you to post updates that are up to 500 words long. That's 280-characters more than Twitter has at the moment. (Twitter Blue, the paid option, has a 10,000-character limit). 

If you're a brand looking to expand in a new community, the perfect opportunity is waiting for you here at Threads! Since most industries haven’t caught on yet, you may be among the first in your niche and present yourself as an authority on a platform with a new audience.

How can I get Threads? 

Threads is readily available for download on both iOS App Store and the Google Play Store. 

If you have an Instagram account, it's easier to migrate to Threads, as they are already linked. Just click on your username on the bottom section of the Threads welcome screen and you're in! 

Upon logging in, you'll be inputting your personal information and choosing your account’s privacy options. You can conveniently import your followers from Instagram and instantly follow them on Threads. And if they are verified on Instagram, the blue check will also carry over to Threads, so you won't need to get verified again. 

Want to know if you're following the real account on Threads? Head over to their Instagram account where you'll find the correct link in their bio, below their username. This will allow you to double check that their account matches the profile you are following. 

Is Threads safe to use?

While Threads have undeniably provided a safer avenue for social media users, one glaring aspect of the app, and other social media platforms in general, is its data usage. 

At the moment, Threads doesn't have ads yet, but like Instagram that relies on user data for targeted ads, it won't take long before this app that gained millions of users in its first week out will welcome advertisers. 

However, you’ll decide whether you'll allow your user data to be utilised by their third-party affiliates for their ad targeting efforts.

Are you 'Thready'? 

In a messy social media world, the emergence of Threads is a breath of fresh air, promising a new avenue for us to engage, connect, and share our experiences with people without having second thoughts or holding back. And if you're looking to grow with Threads, there's no other time to do it than now! 

So, why wait? Take the leap into the future of social media with Threads and let Melbourne's leading social media marketing agency, Elephant in the Boardroom, be your guiding light. Embrace the possibilities, engage your audience, and make your mark in this digital landscape. 

The road to your empowered social media campaign begins here at www.elephantintheboardroom.com.au!  Or better yet, let’s talk via our official Threads account @elephantintheboardroom! 

The new social media platform 'Threads' is all over the place. Presented as an alternative to Elon Musk’s rubbled Twitter, you might be curious how Threads is different and what fresh social media experiences it has to offer. 

Well, you've landed on the right blog! 

Today, we'll uncover what exactly Threads is, its features, and how you can make the best out of this new app!

What is Threads? 

Threads is a new text-based social media platform from Meta, which can be accessed via Instagram. Primarily, it allows you to share photos and videos with your friends and family in a more organised way. It's like a digital scrapbook, where you can create different "threads" for different topics or events. 

For example, you can create a thread for your vacation, your child's first year of school, or your latest home renovation project. Just add your photos and insights and it's good to go! 

Friends and family who follow you will be able to see your thread in their News Feed, and can tap to view all of the photos and videos you've added. They can also add their comments and reactions. 

Why more people are Threading away

After a $44-billion deal that led Elon Musk to take over Twitter in October 2022, things started to quickly fall apart for the platform. From the messy blue verified badge to numerous user privacy issues, hate speech, targeted ads, and inaction by executives, users needed a less problematic app with the same features. 

And that’s where Meta's Threads came to the rescue.

After its July 6th launch, it’s safe to say that users were craving a fresh start, as 100 million active users signed up within the first 5 days. One advantage it has over Twitter is that your friends and followers on Instagram can easily find and follow you on Threads since the two apps are interconnected. 

What can you do in Threads? 

While the app is still brand new, Threads is no different than other social media platforms, most notable its parent app, Instagram. 

You can share updates either in plain text or with media like images, videos, and GIFs. Your followers and friends can react and comment on your threads, and you can reciprocate on their updates. You can also reshare posts much like Twitter’s 'retweet' function. 

And if you're more of a storyteller, you won’t be limited by a character counter on Threads allowing you to post updates that are up to 500 words long. That's 280-characters more than Twitter has at the moment. (Twitter Blue, the paid option, has a 10,000-character limit). 

If you're a brand looking to expand in a new community, the perfect opportunity is waiting for you here at Threads! Since most industries haven’t caught on yet, you may be among the first in your niche and present yourself as an authority on a platform with a new audience.

How can I get Threads? 

Threads is readily available for download on both iOS App Store and the Google Play Store. 

If you have an Instagram account, it's easier to migrate to Threads, as they are already linked. Just click on your username on the bottom section of the Threads welcome screen and you're in! 

Upon logging in, you'll be inputting your personal information and choosing your account’s privacy options. You can conveniently import your followers from Instagram and instantly follow them on Threads. And if they are verified on Instagram, the blue check will also carry over to Threads, so you won't need to get verified again. 

Want to know if you're following the real account on Threads? Head over to their Instagram account where you'll find the correct link in their bio, below their username. This will allow you to double check that their account matches the profile you are following. 

Is Threads safe to use?

While Threads have undeniably provided a safer avenue for social media users, one glaring aspect of the app, and other social media platforms in general, is its data usage. 

At the moment, Threads doesn't have ads yet, but like Instagram that relies on user data for targeted ads, it won't take long before this app that gained millions of users in its first week out will welcome advertisers. 

However, you’ll decide whether you'll allow your user data to be utilised by their third-party affiliates for their ad targeting efforts.

Are you 'Thready'? 

In a messy social media world, the emergence of Threads is a breath of fresh air, promising a new avenue for us to engage, connect, and share our experiences with people without having second thoughts or holding back. And if you're looking to grow with Threads, there's no other time to do it than now! 

So, why wait? Take the leap into the future of social media with Threads and let Melbourne's leading social media marketing agency, Elephant in the Boardroom, be your guiding light. Embrace the possibilities, engage your audience, and make your mark in this digital landscape. 

The road to your empowered social media campaign begins here at www.elephantintheboardroom.com.au!  Or better yet, let’s talk via our official Threads account @elephantintheboardroom!