Ultimate Features for Ecommerce Websites in 2020

7 January 2020

Just like other aspects of web design, features to be used in ecommerce websites should also be aligned in the trend. As technologies continue to evolve, we are now encountering different incredible features on ecommerce sites. 

Nobody wants to be outdated right? If you want your site to be on the latest trends, here are the ultimate ecommerce website features to use in 2020:

1/ AR (Augmented Reality):

Augmented reality is a developing technology that blends digital elements into the real world. Through a smartphone, AR simulates digital images into a user’s view of the real world, providing users with a more interactive experience.

How can this help your ecommerce website? By simulating your products into your customer's view, they will know exactly how that product will work for them, whether it’s “trying on” an outfit or seeing if a chair will fit in their living room. It will also give your customer an opportunity to know the features of the product such as size, scale, colour. 

2/ Interactive 360 Degree View:

 360-degree product images bring an element of physical shopping to the online experience by letting your customers see a product from every angle. 

How does this feature work?

A camera is placed on a tripod, while the product is placed and rotated on a turntable, then the images are edited with a video player to create the interactive 360-degree view. This simple opportunity will surprisingly provide a high-end online shopping experience for your customer.

3/ Google Lens:

Introducing Google Lens! It uses artificial intelligence that allows users to point their phone’s camera toward an item, like a plant or a purse, and ask Google Assistant what they are looking at. It will also direct them to an ecommerce site or nearby retailer where they can make a purchase. It was originally created for the Google Pixel but this app is now widely available across numerous smartphones.

You can take advantage of Google Lens technology by adding high-quality product images to your ecommerce website combined with optimised product descriptions that include brand names and keywords to ensure that you are the recommended retailer.

5/ Videos of the Product on Ecommerce Websites:

Yes, high-quality images are important but product videos can give that added push to convince a shopper to click “Add to Cart.” Professionally shot videos were preferred by customers to learn more in-depth look at how the item works.

Beyond providing more information, videos are used to build trust with your audience. As customers seek out businesses they can connect with, using product videos gives you a great opportunity to share what sets your business apart, what makes your products unique, and how it will benefit them.

As product pages that offer videos have significantly higher conversion than similar pages with just images, adding video content may be one of the most essential ecommerce trends to adopt for your website.

5/ Social Login:

One of the struggles in completing a purchase is a complicated checkout process. Why? As shoppers nowadays expect to make purchases fast, without worrying if they have a credit card with them or having to fill out multiple forms.

By adding social login to your ecommerce site, shoppers can now create an account that includes a shipping address and payment information. Not only does this save time, but shoppers trust social login because it is secure and it helps you to build trust in your website.

6/ Payment Option: Amazon:

Why? Amazon owns 50% of ecommerce market share. Let’s compare this to 60% of online shoppers saying they would purchase more online if there was better security and 80% of shoppers that said it would be inconvenient if they had to register for every website, they want to make a purchase from.

This is where Amazon Pay comes in. By integrating Amazon Pay onto your website, your consumers can make purchases to your site through their Amazon account. This offers a win-win situation because it saves your shopper's time while providing them with the secure shopping experience that they want.

7/ Mobile-friendly Web Design:

Does your current ecommerce site provide a convenient and enjoyable shopping experience for smartphone users?

A study by Statista in 2019 claimed that 73% of all ecommerce sales will take place on a mobile device.

On website designing, it’s important to run QA on both mobile and desktop. Note that things that work fine to a desktop user such as longer product descriptions, large images, and page load speeds don’t translate well to a mobile experience. Note that mobile-friendly web design is an ecommerce trend that will continue for years to come.

8/ Discovery Ads:

Have you ever heard about Discover feed? It was a page from Facebook taken by Google. It reaches roughly 800 million people and continues to provide users with stories and articles based on their recent interests and searches. Implementing this ecommerce feature will provide your products high visibility and high engagement because it displays the product to a qualified audience. Google Discovery Ads, takes ecommerce ppc advertising to the next level with immersive and interactive ads that allow users to display their own product images within the ad. Whilst this is one of the newest technologies today, conversion from Discovery Ads is big.

9/ QR & Barcode Scanners:

Though Quick Response codes or QR codes are not a new technology, they are now in the trend because it lets your consumers’ learn more about a product, do price comparisons, and determine if something is available. The magic it brings to your consumer is, when a customer scans the code, the additional product information will be given to them, plus the list of suggested or related items. In a home goods store, scanning a couch could open up to show matching accessories and design ideas, whereas scanning a shirt in a clothing store would show matching pants, shoes, and accessories.

Tip: For 100% e-commerce businesses, you can print QR codes and mail your subscribers with customer packages to include things like surprise discount codes or special promotions with recommended items.

10/ Pop Ups:

Once upon a time, pop-up ads were the problem of every internet user’s existence. They were random and absolutely had nothing to do with the site you were looking at.

However, did you know that when you used correctly, they are a powerful tool that e-commerce websites should implement to capture newsletter subscribers, share promotions, and even prevent customers from leaving a website by sharing important information? 

Pop-ups can also be automated by your shoppers’ actions, for instance, when the mouse is headed toward the X icon to leave the site or if there is a long period of no movement or action.

If you want to equip your e-commerce website with the latest trend - Team Elephant is here to help!  Let’s run a free website audit for your online store and discover exactly how you boost visibility and sales!