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Facebook marketing is a priority nowadays. In fact, for many companies, having a Facebook presence is more important than having a web presence. With 2.38 billion monthly active users for the first quarter of 2019 alone, Facebook is without a doubt the biggest social media platform today. But while Facebook is widely used for business, Facebook pixel is one of the least known marketing tools in social media marketing.

What is Facebook Pixel?

Facebook Pixel is a tool that allows you to measure the effectiveness of your advertising by understanding the actions people make on your website. In other words, Facebook Pixel is a way for Facebook to track engagements and interactions on your website. When someone visits your website and takes an action, Facebook pixel is triggered and reports the action. This allows you to measure the effectiveness of your Facebook ad, measuring how many customers took action after seeing your Facebook Ad.

How can Facebook Pixel help improve your business?

Facebook Pixel works wonders in several ways and here are some pretty valid reasons why you should use it:

1. It improves Retargeting

Facebook Pixel helps you retarget people who have previously visited your website. It makes it easier for you to reconnect with these customers thus increasing your chances of improving your conversion rates with them.

2. Creates Custom Conversion

Custom conversions allow you to measure unique activities and optimise your ads. With the use of Facebook Pixel, you will have a better understanding of how people interact with your website after seeing your ad. You can also track them across their devices. If they convert from mobile to desktop or vice-versa before buying, you can use this data to refine your strategy and optimise your mobile website.

3. Creates Lookalike Audiences

This sounds pretty cool right? Using the data from retargeting, you can create a lookalike audience. This includes people who share the same likes and interests and are similar to those who have previously visited your site. This allows you to reach potential new customers easily, expanding your reach to an audience that is likely to be responsive to your product/service.

4. Optimises Your Ad Campaign

Without Facebook Pixel, you won’t be able to optimise your Facebook ads for specific conversion events. The pixel optimises your Facebook ads for conversions closely aligned with your business goals. You can also target people who are most likely to spend huge amount on purchases on your site.

5. Gives More Access To Facebook Ad Tool and Metrics

The use of conversion campaigns, custom audiences and dynamic ads is made possible only by installing the Facebook Pixel. You also require pixel in tracking metrics like cost per lead or cost per conversion.

Now that you know how Facebook Pixel works, it is time to make your pixel and put it to good work. Don’t worry though – it is absolutely free! It will cost you nothing to have it installed plus there is no downside to using it. Do you still need further convincing? Perhaps not.

Contact our expert team at Elephant in the Boardroom today for a free digital consultation.

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