What is a Website Builder

Do you have an existing business or are planning to start one? If you are, I’m sure you’ve given though to creating a website to help you establish your brand and increase your reach. However, do you build a custom website from scratch or do you use a website builder?


What Is A Website Builder?

A website builder is a tool or program that builds a website. It has pre-made tools such as drag and drop text boxes and pre-made buttons to help you create a website without using code. Although it sounds as basic, a good website builder can create a basic functional website using best mobile-friendly practices and integrate with social media and e-commerce tools. 

There are several processes involved such as design the website’s layout, type of content required, coding every page for your site, testing the code in several browsers and fixing the code as needed. It can be quite daunting that’s why others prefer using a website builder.


Should I use a Website Builder to create my website?

Below is a list of pros and cons of using a website builder to help you decide if a website builder can create a website that will meet your needs.


  • Simple and easy to use

Website builder is for everyone, especially for those who don’t have programming skills.


  • Fast and less expensive

Day savers! This is great for those who want to launch a website quickly for their business and beginner bloggers. You can create your own website in less than 30 minutes without spending too much money on your account. Get up and running sooner with less start up costs.


  • Lots of templates to choose from

Web builders include templates for all types of use cases from bloggers to small business owners and even online retailers. There is a layout for every business or personal need.


  • Custom designs are not available

If you’re after a customised website with flexibility for design and functionality changes in the future, you will need to hire expert help. Template designs from website builders are good to use but there is a huge possibility that other businesses are using the same templates too. This may make your website look similar to others and may get lost in the crowd.


  • Not advisable for professional business

If you’re building a professional business website, you’ll need quality design, SEO coding and professional features to give your brand credibility in the customer’s eyes. Remember that first impressions last. If your website is not customised and falls short in professional aesthetics, your online visitors might not visit your site again resulting in lost business.


  • Poor loading speeds

Websites that are built using a free website builder often have poor loading speeds as compared to custom built websites on paid platforms such as WordPress and Drupal.


  • Not SEO friendly

Unstructured and messy codes can affect your website pages’ SEO. This can leave you with a beautiful website with low traffic which may limit your reach online. 


Now that you have an idea what website builder is and its pros and cons, you have the option to use it or hire a professional to do it for you.

If you’re looking to create a blog to pursue a hobby or want to first test the waters of what it’s like of owning a website, a website builder may be ideal for you.

However, if your business goals includes increasing your global reach, levelling with your competitors who are already online and increasing the credibility of your services, seeking out expert help on creating a custom website is ideal for you.   

And that’s what Elephant in the Boardroom is here for. We can help you create a website that will elevate your business to reach your goals. Contact our expert team for a complimentary consultation now and get digitalised.


Email: [email protected]

Visit us at: 555 Bourke Street, Melbourne VIC 3000

Call: P: (03) 7018 7620 or M: 0418 967 352

We harness the power of technology to reimagine interactions between businesses and consumers. Pixel-perfect, cutting-edge websites, apps, software and campaigns that make an impact.








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