Title tags are HTML elements used to specify the title of a webpage. It is the clickable headline for a given result and immediately informs viewers what they can expect from a page in the shortest and most concise way possible.
Your title tags play an important role in your SEO because they typically show up in the search engine results page. Therefore it is vital that you have a succinct, relevant and engaging title to convince your users click-through to your post, boosting your user engagement.
There are 4 main reasons as to why title tags are so important:
Title tags are primarily used in 3 key places:
To entice your viewers to click on your title tag, it must be well and properly written. Here are some tips for creating effective title tags:
If your title is too long, search engines may cut it off and replaced it with ellipsis (…) which can end up omitting the important words. Although it is strongly recommended that your titles should be under 60 characters long, the exact limitation is a bit more complicated.
Unique titles help search engines understand that your content is unique and valuable. It is also effective in driving higher click rates.
Important keywords closer to the beginning of your title tag may have a more positive impact on search rankings.
Good title tags are important to SEO but remember that the title is ultimately read by your audience. Your first goal is to attract clicks from your targeted audience so be sure your title tags appeal to them.
It just takes a bit of time and effort to master your title tags. Once you know your way around it, you can effectively use your title tags to impact your SEO and boost your business significantly.
Want to know more about Title Tags? Contact our expert team at Elephant in the Boardroom today for a free digital consultation.
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