Search engine optimisation or “SEO” is a business buzz word that we’re all intimately familiar with. Whether you know a little, or know a lot, most business owner understand SEO is a powerful process that gets their business found on Google. Officially, SEO is the process of achieving online visibility for a website or a web page in the unpaid search engine results. SEO is often referred to as "natural", "organic", or "earned" results. Back to 2019’s million dollar question: what precisely do you need in a successful search engine optimisation [SEO] strategy in 2019?
Lets start with content. Content will continue its reign as king in 2019. But this year a “near enough” is good enough approach to your content may not make the grade. Today’s social media audience demand high quality content that impresses, inspires and has impact. Your audience is evolving and expects insightful and relevant content.
Google provide the following basic guidelines for content:
2019 demands quality “long-form” content. 1-500-2,000 word posts are ideal. Ensure posts are in-depth enough to completely cover a topic. Include your own analysis and provide solid recommendations to your readers. Most importantly, your content needs to be different and original.
Links are currently considered the #2 priority when considering ranking factors.
Here are the high value links you should focus on:
Building a quality backlink profile as part of your SEO strategy is vital.
Keep up to date with RankBrain. RankBrain is Google’s Machine Learning algorithm used to help process Google search queries. Basically, it works by taking parts of the entire search and relating them to most popular searches with related terms. It gathers user’s habits and needs while searching and directing a user to a useful content they’re searching.
TIP: quality content is needed to optimise a keyword but also focus on variations. This way RankBrain will notice and reward you with higher placement in the SERPs (search engine results pages).
Google will predominantly use the mobile version of your content for indexing and ranking [instead of the desktop version]. Essential the Googlebot will crawl your site as if it was a user on a mobile device. To stay in googles good books, equip your site with a responsive design that will look great on any devices screen size.
The process of optimising your website for the crawling and indexing phase is what “Technical SEO” refers to. Essentially this is the process of helping search engines access, crawl, interpret and index your website without any problems so it can display it to the right search results.
Here is what you should focus on in your SEO Strategy:
AMP or Accelerated Mobile Pages is designed as an open standard for any publishers to have pages load quickly on mobile devices. Its major positive impact is it increases click through rate through its distinct appearance in Google SERPs, the same as it render pages quickly. It focuses on prioritizing [UX] user experience.
Enter Siri, Alexa and Google. Voice search uses speech recognition to understand a query that a user is making. It then finds an online match to answer the question.
According to statistics, 50% of all searches will be voice search by 2020. Google is already placing weighting on this. Planning and implementation in 2019 will be vital. Here’s a few ides to get you started with your preparation for your voice search strategy:
Another breakthrough in technology is the ability to perform visual searches. As images and video take up larger portions of search results VX will be at the forefront. This space is transforming quickly as it expands across various platforms (e.g. Pinterest, Bing, Google).
Unfortunately, SEO is not a “set and forget” activity. Research, analysis and ongoing changes are required. You need to regularly evaluate if you’re activity is effective and make changes accordingly.
Equip your business with a digital marketing strategy with impact in 2019! Connect with Elephant in the Boardroom for an exclusive consultation.
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