Why does Google keep updating its algorithm?
Essentially, the update serves to provide a better user experience and hopes to give users the best possible answers to their search queries.
2021 saw a total of 3 Google core updates, with the November 2021 update being the latest. Data results from this update showed that the November 21 core update hit fast and hard. How fast and how hard if you may ask?
SemRush was one of the companies who tracked and analysed the November 2021 core update and shared impressions of this update. The results were as good as everyone’s guess- it hit hard within the first day of rolling out and then it slowed fast.
According to Mordy Oberstein of SemRush, the above data was comparable to the July update but was far more volatile, 12% more volatile on desktop results and 25% more volatile on mobile results to be exact.
See side by side volatile comparison of the July update versus the November update:
Based on this, it was apparent that the health sector was more impacted by Google core updates with 41% more volatility on both desktop and mobile results.
Now you may be wondering who benefited from the update and who did not. Here’s a detailed chart from SemRush again:
The domain https://www.medmalrx.com came out on top with 263 gained positions.
What do these Google core update data results have in significance to your business? The reason is plain and simple – this update plays an important role as to why your website is losing traffic.
A simple way to tell if your site has been affected by a Google update is if the traffic to your site has changed dramatically. This can happen in any direction.
When you notice an alarming change in your traffic and haven’t done anything, it’s Google’s way of saying that you’ve been affected. Google has its set of guidelines for websites to follow, and if you ignore this, be ready to get penalised.
But keep in mind that being affected by the update and being penalised are 2 different things. A Google Algorithm Update is a change made to the way their ranking algorithm works, and being negatively impacted by an algorithm change does not always mean that your website has been penalised. A penalty, on the other hand, is when a website is penalised as a result of a violation of Google's Webmaster Guidelines.
To know for sure if you have been penalised, understand that there are 2 kinds of penalties: manual action penalty and algorithm penalty. Let’s quickly go into the details of these two.
With this penalty, you are told where you went wrong by Google itself. More often than not, a message will be sent to you covering the details of your penalty.
Unlike the manual action penalty, the algorithm penalty leaves you in the dark because you are not informed what went wrong. In this case, carrying out a Google penalty check is necessary. Here’s what you need to do:
In order to not to be negatively affected by Google core updates, future-proof your website and ensure it’s on top shape. Indulge in the best SEO practices, ensure your website’s content provides quality and value, and offer the best user experience for your online visitors.
Do you need help in fixing your website and in preparing your website for future algorithm updates? Elephant in the Boardroom can help! We will look into the current status of your business in terms of searchability and other relevant factors, as well as the goals in place for the foreseeable future.
Contact us today!