2018 marks the 10th anniversary of the app ecosystem that we recognise today. It is estimated that there are 12 million mobile app developers worldwide. As smart phones become more affordable, apps have also become ubiquitous. Android leads the pack with almost 6 million developers creating apps for the Playstore while almost 3 million are focusing on the Apple Appstore.

Globally, it is estimated that 3.5 billion people use the internet regularly. Did you know that 80% access the internet with a mobile phone using a variety of apps? From start-ups to well-known brands, more and more businesses are realising the importance of establishing a presence in people’s mobile devices. Keeping up with people’s mobility and making your brand or service easily accessible can make a huge impact on your business.