Search engine optimisation for websites is not an easy feat. It’s a marketing discipline that involves an iterative process of continuous improvement.

With that said, having an already optimised framework reduces the load of such process. This is where Drupal becomes a necessary tool for SEO. Drupal, as a Content Management Software, provides a solid foundation for technical SEO, helping your website draw customers in.

If SEO was magic, it would have to be the most difficult trick ever.  There is no denying the challenging nature of SEO - even with its fundamental principle still intact. SEO’s landscape remains dynamic at best, which makes its algorithms impossible to crack even with the greatest magic tricks up your sleave.

Everybody wants to be friends with SEO. However, with its complex algorithm, it’s sure not going to win any congeniality award anytime soon. So, the effort must come to us marketers to produce favourable blogs for SEO.

If you are looking to hire an expert to improve your website’s ranking on Google, the first thing you need to understand is the type of Search Engine Optimization (SEO) strategy that your service provider is planning to use. In general, SEO professionals employ either white hat or black hat SEO tactics.

How would you know the difference?

So What Is SEO?

SEO (Search Engine Optimisation) improves a websites ability to rank on Google for specific products and services.

What’s the main benefit of SEO?

Your business will rank higher in search results so you’re more likely to get in front of customers who are searching for your product or service now. Get in front of customers ready to buy!

So now you've heard about SEO! Maybe you're 90% convinced that SEO works? What you probably wonder is why it is so powerful?

Did you know:

Creating a landing page can be time consuming and even traumatising if it’s your first time. For the industry experts, we know you feel the pain. For the purpose of this article, allow us to assume this is your first time building a landing page. You’ve come to the right place and found the ultimate website landing page checklist! Next stop: lead generating, conversion-worthy landing pages.

‘Tis the season for holiday marketing magic. The season for marketers to strategically analyse their data and create campaigns that capture consumers attention and spend. During this busy time, it’s possible for even the best marketer to make marketing mistakes and commit crippling marketing sins. A lot is at stake during the silly season. Poorly planned marketing strategies and lackluster tactics may waste your time, effort and marketing budget.

Outsourcing is the practice of hiring a party outside the company to perform certain job functions, instead of having in-house staff. Over the past decade, outsourcing has been a major trend in human resources because not only does it cut costs, it also allows you tap into a larger pool of talented professionals who can offer their expertise and experience from anywhere in the world.

We all have to accept one simple truth about the Google Algorithm. It changes all the time. They regularly roll out major updates that causes huge shifts in SERP rankings and pushes down what it deems to be “spammy” content. What works today, might not work tomorrow, and the strategies you thought were serving you well might end up hurting your ranking after the next update.

With over 1.24 billion websites across the world wide web, there is a lot of competition out there. Nevertheless, you are not trying to attract all internet users, just capture people in your target audience & location, searching for your product or service now!

Website traffic is an important indicator and driver of business growth, as it assists you to:

• - See how well your marketing is working

• - Gather insight about your audiences buying decisions