With 3 billion people predicted to be on social media platforms by 2021, more and more businesses have opted to have their presence felt through different social media channels online. However, is this enough without a digital strategy?

‘I’m gonna take my horse to that Old Town Road,

I’m gonna ride till I can’t no more..”

You’re probably wondering what this song has to do with TikTok?

As you have already heard on the radio, the Old Town Road was popularised by Lil Nas X and the legendary Billy Ray Cyrus. But did you know that the song originally started as a meme in TikTok?

There’s no dethroning content as the king of digital marketing. If anything, it’s expected to hit some more high notes in 2020, careening towards a worth of more than 400 billion dollars