Chatbot functionality has changed the game of communication and how businesses can connect and engage with their audiences. The word chatbot is now,…

Business as usual seems a distant memory these days. Under the current lockdown restrictions, we are operating in an uncharted territory and everyone…

Healthy competition between businesses is a good thing – especially if you’re in the lead. It keeps companies on their toes, innovating and re-…

Digital marketing today vs digital marketing this time last year are different animals. It’s precisely because of its fickleness that many companies…

Ever had an ad pop up on Instagram for a product you’d recently browsed? Odds are, we all have. No, Instagram cannot read your mind. You’ve simply…

Email marketing is an old-school strategy that paved the way for more recent digital marketing developments. Though it’s been around for a long time…

COVID-19 has completely transformed our daily lives. Not only has it had severe public health implications, but it’s also had an astronomic impact on…

Your website is your digital storefront and the nucleus where all of the most important activity takes place. If yours is attracting large volumes of…

We could all use something to look forward to right about now. Luckily, the holiday season is just around the corner. We’ve been dealt a rough hand…

Social media is an integral aspect of digital marketing. For years, businesses have been taking advantage of its reach, scale and influence in order…